Everything Georgia Grace Edwards said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Edwards: NARA has a signed LOI with a billion-dollar brand
“We have our first signed LOI in hand from a billion dollar company that's currently Testing with their pro athlete team in ski bibs and base layers.”
Edwards: Solo round-the-world sailor Cole Brauer wore NARA apparel
“A woman set a world record, Cole Brower. She's the first American woman to sail the world solo, and she did it with our go there pants and our go there shorts.”
Edwards: 56% of outdoor women had outdoor bathroom accidents last year
“56% of us have had a bathroom accident outside in the past year alone, and that is because pants were never designed to be worn by women in the first place.”
Edwards: NARA's GoFly technology has patents in over 30 countries
“It is covered by both design and utility patents in over 30 countries worldwide and counting.”
Edwards: NARA garnered over 350 million views across trending social videos
“In the past 18 months, my team and I have taken this technology from the floor of my college dorm room to the floors of the largest outdoor retailers in North America, to social media virality with over three hundred and fifty million views on trending videos,…”
Edwards: NARA is raising $500,000 to build a zipper licensing model
“Now we are raising half a million dollars to make the GoFly technology the Gore-Tex of zippers via a licensing revenue stream so that we can get this technology into as many applications as possible and help everyone go on the go.”
Edwards: NARA generated $1.75M lifetime revenue and under $1M in 2023
“So we've done over 18,000 units, and our lifetime revenue is about 1.75 million. Last year's revenue was just under a million, so we had over 50% growth between Twenty-twenty-two and twenty-twenty-three. We've only actually had inventory in stock for the past …”
Edwards: NARA pants yield a 74% DTC margin and 96% licensing margin
“Pants cost 43 dollars to produce. Shorts cost 37 dollars, and the estimate for leggings is 27 dollars. So for our flagship product, which is the pants, we're at a 74% D to C profit margin, a 48% wholesale retail profit margin, and in the licensing revenue stre…”
Edwards: NARA raised $1.5M with over 50% women on its cap table
“We have raised 1.5 million dollars to date from a mix of VCs, family offices, and angels, and we have over 50% women on our cap table, which we're really proud of.”
Edwards: NARA secured over $400K in debt to fund inventory
“We have been able to secure over 400,000 dollars of debt, which we're halfway through paying off, and so that's helped cover most of our inventory costs.”
Edwards: NARA raised $1.5M on an $11M valuation cap convertible note
“The terms that we've raised 1.5 on to date are 25 K minimum and eleven million pre money value cap.”
Edwards: NARA raised $180k directly from The Pitch appearance
“In total between in the actual pitch room and mingling with people immediately after the pitch, we walked away with a 180 K.”
Edwards: One-third of NARA customers go commando in their pants
“So comfortable that a third of our customers actually go commando.”