Edwards: NARA has a signed LOI with a billion-dollar brand
Georgia Grace Edwards · "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making" · Jul 10, 2024 · at 7:43
Georgia Grace Edwards pitches NARA on The Pitch, highlighting commercial licensing traction with a major outdoor apparel brand.
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“We have our first signed LOI in hand from a billion dollar company that's currently Testing with their pro athlete team in ski bibs and base layers.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Georgia Grace Edwards
Edwards: Solo round-the-world sailor Cole Brauer wore NARA apparel
“A woman set a world record, Cole Brower. She's the first American woman to sail the world solo, and she did it with our go there pants and our go there shorts.”
Edwards: 56% of outdoor women had outdoor bathroom accidents last year
“56% of us have had a bathroom accident outside in the past year alone, and that is because pants were never designed to be worn by women in the first place.”
Edwards: NARA's GoFly technology has patents in over 30 countries
“It is covered by both design and utility patents in over 30 countries worldwide and counting.”
Edwards: NARA garnered over 350 million views across trending social videos
“In the past 18 months, my team and I have taken this technology from the floor of my college dorm room to the floors of the largest outdoor retailers in North America, to social media virality with over three hundred and fifty million views on trending videos,…”
Edwards: NARA is raising $500,000 to build a zipper licensing model
“Now we are raising half a million dollars to make the GoFly technology the Gore-Tex of zippers via a licensing revenue stream so that we can get this technology into as many applications as possible and help everyone go on the go.”
Edwards: NARA generated $1.75M lifetime revenue and under $1M in 2023
“So we've done over 18,000 units, and our lifetime revenue is about 1.75 million. Last year's revenue was just under a million, so we had over 50% growth between Twenty-twenty-two and twenty-twenty-three. We've only actually had inventory in stock for the past …”