Georgia Grace Edwards

Co-Founder & CEO, Gnara · 1 appearance on the record.

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Georgia Grace Edwards is the co-founder and CEO of Gnara, an outdoor apparel company known for its patented GoFly zipper technology. She conceived the idea while working as an Alaskan glacier guide and developed the concept as a student at Middlebury College.

13statements → 9claims → 3claims resolved → 67%fully supported → 4/5average certainty → 1.08/5average debate potential → 2said about them ↓

2 supported 1 partly supported 0 contradicted 6 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 3 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Georgia argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Edwards: Solo round-the-world sailor Cole Brauer wore NARA apparel

“A woman set a world record, Cole Brower. She's the first American woman to sail the world solo, and she did it with our go there pants and our go there shorts.”

Georgia Grace Edwards Jul 10, 2024 ▶ 31:37 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Georgia Grace Edwards on measured tape to publish a rate. This says nothing about how they speak.

What they said13 What others said2 Episodes1

Everything Georgia Grace Edwards said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Edwards: NARA has a signed LOI with a billion-dollar brand

“We have our first signed LOI in hand from a billion dollar company that's currently Testing with their pro athlete team in ski bibs and base layers.”

Georgia Grace Edwards Jul 10, 2024 ▶ 7:43 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Supported

Edwards: Solo round-the-world sailor Cole Brauer wore NARA apparel

“A woman set a world record, Cole Brower. She's the first American woman to sail the world solo, and she did it with our go there pants and our go there shorts.”

Georgia Grace Edwards Jul 10, 2024 ▶ 31:37 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Not checkable as stated

Edwards: 56% of outdoor women had outdoor bathroom accidents last year

“56% of us have had a bathroom accident outside in the past year alone, and that is because pants were never designed to be worn by women in the first place.”

Georgia Grace Edwards Jul 10, 2024 ▶ 3:01 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Partly supported

Edwards: NARA's GoFly technology has patents in over 30 countries

“It is covered by both design and utility patents in over 30 countries worldwide and counting.”

Georgia Grace Edwards Jul 10, 2024 ▶ 3:31 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Supported

Edwards: NARA garnered over 350 million views across trending social videos

“In the past 18 months, my team and I have taken this technology from the floor of my college dorm room to the floors of the largest outdoor retailers in North America, to social media virality with over three hundred and fifty million views on trending videos,…”

Georgia Grace Edwards Jul 10, 2024 ▶ 4:01 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Disclosure

Edwards: NARA is raising $500,000 to build a zipper licensing model

“Now we are raising half a million dollars to make the GoFly technology the Gore-Tex of zippers via a licensing revenue stream so that we can get this technology into as many applications as possible and help everyone go on the go.”

Georgia Grace Edwards Jul 10, 2024 ▶ 4:22 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Not checkable as stated

Edwards: NARA generated $1.75M lifetime revenue and under $1M in 2023

“So we've done over 18,000 units, and our lifetime revenue is about 1.75 million. Last year's revenue was just under a million, so we had over 50% growth between Twenty-twenty-two and twenty-twenty-three. We've only actually had inventory in stock for the past …”

Georgia Grace Edwards Jul 10, 2024 ▶ 6:47 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Not checkable as stated

Edwards: NARA pants yield a 74% DTC margin and 96% licensing margin

“Pants cost 43 dollars to produce. Shorts cost 37 dollars, and the estimate for leggings is 27 dollars. So for our flagship product, which is the pants, we're at a 74% D to C profit margin, a 48% wholesale retail profit margin, and in the licensing revenue stre…”

Georgia Grace Edwards Jul 10, 2024 ▶ 7:20 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Disclosure

Edwards: NARA raised $1.5M with over 50% women on its cap table

“We have raised 1.5 million dollars to date from a mix of VCs, family offices, and angels, and we have over 50% women on our cap table, which we're really proud of.”

Georgia Grace Edwards Jul 10, 2024 ▶ 11:11 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Disclosure

Edwards: NARA secured over $400K in debt to fund inventory

“We have been able to secure over 400,000 dollars of debt, which we're halfway through paying off, and so that's helped cover most of our inventory costs.”

Georgia Grace Edwards Jul 10, 2024 ▶ 12:19 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Disclosure

Edwards: NARA raised $1.5M on an $11M valuation cap convertible note

“The terms that we've raised 1.5 on to date are 25 K minimum and eleven million pre money value cap.”

Georgia Grace Edwards Jul 10, 2024 ▶ 12:38 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Not checkable as stated

Edwards: NARA raised $180k directly from The Pitch appearance

“In total between in the actual pitch room and mingling with people immediately after the pitch, we walked away with a 180 K.”

Georgia Grace Edwards Jul 10, 2024 ▶ 27:25 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Assertion Not checkable as stated

Edwards: One-third of NARA customers go commando in their pants

“So comfortable that a third of our customers actually go commando.”

Georgia Grace Edwards Jul 10, 2024 ▶ 6:04 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

The other half of the tape: Georgia Grace Edwards's own voice is left out of every number here. 2 statements on the record name them. every mention, with the transcript →

Statements about Georgia Grace Edwards, by other people (2)

Assertion Supported

Muccio: NARA signed its first licensing deal with workwear brand Libsyn

“Georgia Grace just announced Nara's first licensing deal with a workwear brand called Libsyn.”

Josh Muccio Jul 10, 2024 ▶ 32:12 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Prediction Not checkable as stated

Hudson: DTC will take NARA farther than expected and provide licensing leverage

“And I also have a sneaking suspicion that D to C is going to take her farther than she thinks it will. And I think investing in D to C is going to be critical to keeping leverage with her licensing partners. And she might find out that she doesn't need them as…”

Charles Hudson Jul 10, 2024 ▶ 21:55 "From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"

Appearances (1)

Episode	Date	Speaking time
"From Dorm Room to Patented Zipper Technology: A Licensing Revenue Model in the Making"	Jul 10, 2024	14m

Georgia Grace Edwards

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Statements about Georgia Grace Edwards, by other people (2)

Appearances (1)

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