Fredrik Skantze
CEO & Co-founder, Funnel. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Fredrik Skantze is the co-founder and CEO of Funnel, a marketing data platform founded in 2014. Prior to Funnel, he co-founded Autoquake and Qwaya after earning graduate degrees from MIT and Stanford.
1shows
1appearances
9statements
1resolved
1supported
0contradicted
100%fully supported
Everything Fredrik Skantze said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Funnel encounters software competitors in only 10% of its sales discussions
“You know, I think the biggest, so, so we speak to about 200 new companies every month. And only in about 10% of the case is a competitor involved in that discussion. So out of 200 customers we speak to, 180, it's, they use a spreadsheet, and they're either goi…”
Funnel raised $3M in seed funding and a $10M Series A
“So we've had a couple of rounds of seed funding in total about three million, and then we took in a ten million dollar round in August this year.”
Funnel reaches $180K MRR across 340 customers, growing 10% month-over-month
“We have about 340 customers. So MRR is around 180,000. And it's been growing north of 10% per month the last three months now.”
Funnel's average revenue per customer rose to $525, up from $400
“We now have about average revenue per customer of about 525 dollars, and, but that's up from about 400 a year ago.”
Funnel processes over $1B in annual advertising spend across its platform
“So we process about
A bit north of one billion dollars in advertising spend a year.”
Funnel's enterprise customer segment achieves negative 1.5% monthly net MRR churn
“And then you could, if you split the customer base and sort of small customers and large customers, the larger half of the customers have a negative MRR churn of about -1.5% a month.”
Funnel models a $20,000 average customer LTV with 3x LTV-to-CAC
“Around 20,000 dollars.
yeah.
So, so
yeah,
so there's a payback
Of about a bit over three on on the CAC.
Yep.”
Funnel raised its $10M Series A at a $30M post-money valuation
“Well, I guess it was ten million rates. So. Okay. 20, yeah. 20 pre and 30 posts.”
One line per show, most statements first. The link opens Fredrik's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | CEO & Co-founder, Funnel | 1 | 9 | 100% 1/1 | full record on Top Founders → |