Assertion certainty 4/5 debate potential 1/5

Funnel reaches $180K MRR across 340 customers, growing 10% month-over-month

Fredrik Skantze · 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months · Mar 30, 2018 · at 5:32

Fredrik Skantze, CEO of Funnel.io, shares the SaaS platform's customer count and revenue growth metrics with Nathan Latka.

0:00 / 0:13exact quote · 13.2s
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“We have about 340 customers. So MRR is around 180,000. And it's been growing north of 10% per month the last three months now.”

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More from Fredrik Skantze

Assertion Not checkable as stated
Funnel encounters software competitors in only 10% of its sales discussions
“You know, I think the biggest, so, so we speak to about 200 new companies every month. And only in about 10% of the case is a competitor involved in that discussion. So out of 200 customers we speak to, 180, it's, they use a spreadsheet, and they're either goi…”
Fredrik Skantze Mar 30, 2018 ▶ 13:15 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months
Disclosure
Funnel raised $3M in seed funding and a $10M Series A
“So we've had a couple of rounds of seed funding in total about three million, and then we took in a ten million dollar round in August this year.”
Fredrik Skantze Mar 30, 2018 ▶ 2:45 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months
Assertion Not checkable as stated
Funnel's average revenue per customer rose to $525, up from $400
“We now have about average revenue per customer of about 525 dollars, and, but that's up from about 400 a year ago.”
Fredrik Skantze Mar 30, 2018 ▶ 8:21 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months
Assertion Not checkable as stated
Funnel processes over $1B in annual advertising spend across its platform
“So we process about A bit north of one billion dollars in advertising spend a year.”
Fredrik Skantze Mar 30, 2018 ▶ 10:25 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months
Assertion Not checkable as stated
Funnel's enterprise customer segment achieves negative 1.5% monthly net MRR churn
“And then you could, if you split the customer base and sort of small customers and large customers, the larger half of the customers have a negative MRR churn of about -1.5% a month.”
Fredrik Skantze Mar 30, 2018 ▶ 11:18 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months
Assertion Not checkable as stated
Funnel models a $20,000 average customer LTV with 3x LTV-to-CAC
“Around 20,000 dollars. yeah. So, so yeah, so there's a payback Of about a bit over three on on the CAC. Yep.”
Fredrik Skantze Mar 30, 2018 ▶ 12:07 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months
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