Funnel encounters software competitors in only 10% of its sales discussions
Fredrik Skantze · 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months · Mar 30, 2018 · at 13:15
Fredrik Skantze, CEO of marketing analytics platform Funnel.io, explains to Nathan Latka that most prospective customers are choosing between Funnel.io and manual spreadsheets.
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“You know, I think the biggest, so, so we speak to about 200 new companies every month. And only in about 10% of the case is a competitor involved in that discussion. So out of 200 customers we speak to, 180, it's, they use a spreadsheet, and they're either going to continue that or they're going to use us.”
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More from Fredrik Skantze
Funnel raised $3M in seed funding and a $10M Series A
“So we've had a couple of rounds of seed funding in total about three million, and then we took in a ten million dollar round in August this year.”
Funnel reaches $180K MRR across 340 customers, growing 10% month-over-month
“We have about 340 customers. So MRR is around 180,000. And it's been growing north of 10% per month the last three months now.”
Funnel's average revenue per customer rose to $525, up from $400
“We now have about average revenue per customer of about 525 dollars, and, but that's up from about 400 a year ago.”
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“So we process about
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