Fredrik Skantze

CEO & Co-founder, Funnel · 1 appearance on the record.

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Fredrik Skantze is the co-founder and CEO of Funnel, a marketing data platform founded in 2014. Prior to Funnel, he co-founded Autoquake and Qwaya after earning graduate degrees from MIT and Stanford.

9statements → 7claims → 1claims resolved → 3.89/5average certainty → 1.11/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Fredrik argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Fredrik Skantze's prior $30M-funded startup reached 120 employees without exiting

“We raised about thirty million dollars, had a 120 people, had really top, top VC backing. But ended up not having a big exit in the end.”

Fredrik Skantze Mar 30, 2018 ▶ 4:31 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Fredrik Skantze on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Fredrik Skantze said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Funnel encounters software competitors in only 10% of its sales discussions

“You know, I think the biggest, so, so we speak to about 200 new companies every month. And only in about 10% of the case is a competitor involved in that discussion. So out of 200 customers we speak to, 180, it's, they use a spreadsheet, and they're either goi…”

Fredrik Skantze Mar 30, 2018 ▶ 13:15 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Disclosure

Funnel raised $3M in seed funding and a $10M Series A

“So we've had a couple of rounds of seed funding in total about three million, and then we took in a ten million dollar round in August this year.”

Fredrik Skantze Mar 30, 2018 ▶ 2:45 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Assertion Not checkable as stated

Funnel reaches $180K MRR across 340 customers, growing 10% month-over-month

“We have about 340 customers. So MRR is around 180,000. And it's been growing north of 10% per month the last three months now.”

Fredrik Skantze Mar 30, 2018 ▶ 5:32 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Assertion Not checkable as stated

Funnel's average revenue per customer rose to $525, up from $400

“We now have about average revenue per customer of about 525 dollars, and, but that's up from about 400 a year ago.”

Fredrik Skantze Mar 30, 2018 ▶ 8:21 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Assertion Not checkable as stated

Funnel processes over $1B in annual advertising spend across its platform

“So we process about A bit north of one billion dollars in advertising spend a year.”

Fredrik Skantze Mar 30, 2018 ▶ 10:25 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Assertion Not checkable as stated

Funnel's enterprise customer segment achieves negative 1.5% monthly net MRR churn

“And then you could, if you split the customer base and sort of small customers and large customers, the larger half of the customers have a negative MRR churn of about -1.5% a month.”

Fredrik Skantze Mar 30, 2018 ▶ 11:18 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Assertion Not checkable as stated

Funnel models a $20,000 average customer LTV with 3x LTV-to-CAC

“Around 20,000 dollars. yeah. So, so yeah, so there's a payback Of about a bit over three on on the CAC. Yep.”

Fredrik Skantze Mar 30, 2018 ▶ 12:07 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Disclosure

Funnel raised its $10M Series A at a $30M post-money valuation

“Well, I guess it was ten million rates. So. Okay. 20, yeah. 20 pre and 30 posts.”

Fredrik Skantze Mar 30, 2018 ▶ 14:58 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Assertion Supported

Fredrik Skantze's prior $30M-funded startup reached 120 employees without exiting

“We raised about thirty million dollars, had a 120 people, had really top, top VC backing. But ended up not having a big exit in the end.”

Fredrik Skantze Mar 30, 2018 ▶ 4:31 979 How Funnel.io 3x ARR to $2.1m in Last 12 Months

Appearances (1)

Episode	Date	Speaking time
979 How Funnel.io 3x ARR to $2.1m in Last 12 Months	Mar 30, 2018	8m

Fredrik Skantze

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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