Emerson Spartz
Co-Founder, Nonlinear. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveauthor@emersonspartz ↗emersonspartz.com ↗Wikipedia ↗Instagram ↗
Spartz founded MuggleNet, which grew into a leading Harry Potter fan site, and later co-authored a New York Times bestselling book. He also launched viral media properties including Dose and co-founded Nonlinear, an AI safety incubator.
2shows
2appearances
34statements
6resolved
3supported
2contradicted
50%fully supported
12said about them ↓ Everything Emerson Spartz said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Spartz: Meaningful Chance Advanced AI Escapes Control and Kills Everyone
“There's a Meaningful chance that we are going to make AI so powerful that we will lose control of it. And if we lose control of it, there's all kinds of bad things that can happen, including us all dying.”
Spartz: In five years, 99.9999% of content will be AI-generated
“Five years from now, 99.9999% of all content will be created by AIs.”
Spartz: In every domain, AI will evolve from tool to boss
“So in every domain, like AI starts off as a tool and then it goes up through the four levels. And so that's the thing to keep an eye on, is like, in, in your industry, if AI is starting off as a tool right now, eventually it'll become an assistant, then it'll …”
Spartz: Top EDM ghost-producer secretly sold one-third AI tracks in 2019
“I was doing AI music like four years ago and the biggest like EDM ghost producing website, which were, which is, they were responsible for like a large percentage of all EDM tracks. And they were selling secretly a third of all of their tracks were AI generate…”
Spartz: A large percentage of future influencers and relationships will be AI
“In a world where all the influencers are, you know, AI, they're not human anymore, or, like, a large percentage of them, rather, are AI influencers. A large percentage of all relationships online become with AIs because the AI can be tailored.”
Spartz: Average person only comprehends 10% of podcast or book sentences
“I measure this quite a bit, and the average person is actually only listening to about 10% of all of the actual sentences. In a given podcast or book that they're reading.”
Spartz: Retention systems matter less than speed and comprehension
“And level three is retention. Like, how do you actually remember this stuff later? That step, though, is actually, for most people, not even important, because the most useful thing is, like, just read faster and make sure you're actually understanding what it…”
Spartz: Automated weapons systems have already taken over lethal decision-making
“There's tons of weapons systems you already have that like, there's no human that decides like the robots decide for us. Like they shoot down the missile before we even have time to react, you know? So we've already given up the Like kill switch to the machine…”
Spartz: AI has entered double exponential growth via self-generated training data
“Basically it was linear from, like, 1960 to, like, 2012, then it was exponential in 2012 till today, and now it's going double exponential. That's a big deal, because now it's exponential. It's, there's an exponent on top of the exponent. So before, we only ha…”
Spartz: A solo founder with AI and no-code can match a 100-person company
“The amount of leverage now is, like, if you're, if you have a good idea, like, you can create the equivalent of, like, you know, a hundred percent company by yourself. You know, it was just some, like, random, like, just a handful of, like, no-code tools and s…”
Spartz: The defining economic impact of AI is zero-cost content creation
“Internet one point oh changed the world by bringing distribution cost to zero. Like, you could argue that was the single most important thing that the internet did, was it brought distribution cost to zero. And you could argue the single most important thing t…”
Spartz: More change will happen in next 5 years than past 25
“I think the next five years are going to be more, like more is going to happen in the next five years than like happened in the last, like, you know, 25 years.”
Spartz: Blockchain will be critical to cryptographically verify content creators
“I think blockchain will actually be useful here is you can cryptographically sign you know, content to verify that it was, in fact, created by the person who says it was created by. I think that's going to be absolutely critical”
Spartz: Twitter functions like an organism with its own intentions
“I think that Twitter is like sort of like an organism. It's like a living, breathing thing that has its own sort of consciousness and intentions and identities.”
Spartz: Founders should never rely on Product Hunt for marketing launches
“You don't ever do anything on Product Hunt. Like if you're, if your marketing launch plan involves Product Hunt at all, don't do it. That's fiercely competitive. You're competing with all the other 20 something males who want to start a business.”
Spartz: The easiest way to go viral is copying viral concepts minimally
“The easiest way to actually make something viral is, like, just copy something that already exists that's, like, viral, and then just, like, modify it a bit. Basically, my mental model here is, like, if you just want to get attention, you should change it as l…”
Spartz: Requiring user typing is almost always a sign of UI failure
“Typing is almost always a sign of, like, a UI failure, because most people don't have that many different use cases for whatever that product is, so, like, just help them out by just giving them a few buttons that they can tap.”
Facebook Is the Most Powerful Content Testing Tool Ever Developed
“Facebook is the most powerful tool ever developed to assess content quality and assess demand.”
Spartz: People focus on learning specific skills instead of meta-learning
“Basically I find it fascinating that people, people like they try to accumulate a specific skill and they're like, I'm going to develop this skill. I'm going to get good at like making a websites or I'm going to get good at this programming language or this, y…”
Spartz: Currently reading the equivalent of two books a day
“Right now, I average reading about two books a day equivalent of content.”
Spartz: Boredom indicates reading material is unlikely to be useful
“I basically use boredom as a compass, and when I'm bored with something, that is a indicator that whatever I'm reading doesn't seem as likely to be useful or important”
Spartz: Books provide a five-hour summary of an expert's life work
“For content that has a longer shelf life basically somebody spends their entire life's work studying something, and they, they'll spend years trying to, like, find the perfect way to explain what it is they spent their entire life learning, and in five hours y…”
Spartz: I use a counter 15,000 times daily to maintain focus
“I get about, 15 to 20,000 clicks a day in to make sure that every single sentence that I'm hearing, I'm processing.”
Spartz: 'Stay Home, Save Lives' Facebook frame was most viral ever
“I made in Two hours of work. I made a viral Facebook photo frame. It was like a circle around your head that said stay home, save lives, which if you're on Facebook, you would have seen it because hundreds of millions of people used it. And it was the most vir…”
The other half of the tape: Emerson Spartz's own voice is left out of every number here. Other people bring the name up 12 times in 4 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 11Eric Siu 1
Every mention by year
tap a year for its mentions
Top Founders 12
2016 12 mentions in 4 episodes 3 per episode
- The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
- The Inside Scoop On Building $1b+ Unicorn Data Company with Nova at Bottlenose.com, EP 248: Nova Spivack
- He 3D Prints Body Parts And Will Do $4m in 2016 with Erik Gatenholm of CellInk EP 241
- How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
- every mention in 2016, scene by scene →
One line per show, most statements first. The link opens Emerson's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 STARTUP IDEASLEDGER | Co-Founder, Nonlinear | 1 | 27 | 33% 1/3 | full record on the Startup Ideas Podcast → |
| TOP FOUNDERSLEDGER | Co-Founder, Nonlinear | 1 | 7 | 67% 2/3 | full record on Top Founders → |