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Drew Canole

Founder & CEO, Organifi. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthorhost@drewcanole ↗drewcanole.com ↗

Drew Canole is the founder of organic superfood supplement brand Organifi and the wellness media platform FitLife.tv. He is also an author whose published works include You Be You and Juicing Recipes for Vitality and Health.

1shows
1appearances
12statements
3resolved
1supported
2contradicted
33%fully supported
43said about them ↓

Everything Drew Canole said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Contradicted
Organifi Clinical Trials Showed Weight Loss and Improved Cholesterol
“We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore people improving their mood. We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.”
Drew Canole Feb 23, 2017 ▶ 2:39 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Contradicted
Stevia and Artificial Sweeteners Disrupt the Gut Microbiome
“And we also knew that those disrupt the micro gut biome in somebody.”
Drew Canole Feb 23, 2017 ▶ 4:28 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Not checkable as stated
Organifi Generated $25 Million in 2016 Revenue With a Single SKU
“So, and the skews, you know, we did 25 with one green juice skew.”
Drew Canole Feb 23, 2017 ▶ 19:13 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Not checkable as stated
Organifi Reached Approximately 150,000 Customers by January 2017
“Maybe a 150,000, 150,000 customers.”
Drew Canole Feb 23, 2017 ▶ 5:58 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Disclosure
Amazon Accounts for 20% of Organifi Sales While 80% Comes Elsewhere
“20% comes from Amazon. 80% comes from other traffic sources.”
Drew Canole Feb 23, 2017 ▶ 7:08 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Disclosure
Organifi Generates Roughly 65% of Its Sales Directly Through Its Website
“Probably 65%.”
Drew Canole Feb 23, 2017 ▶ 7:15 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Not checkable as stated
Organifi Sold Millions via Membership Sites Before Shifting to Physical Products
“I mean, we had a membership site. We sold millions of dollars worth it, but it's just kind of arduous and it's a pain in the booty.”
Drew Canole Feb 23, 2017 ▶ 14:15 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Not checkable as stated
Organifi Generated $5.5 Million in Revenue in 2015
“5.5.”
Drew Canole Feb 23, 2017 ▶ 14:48 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Not checkable as stated
Organifi Operates With Net Profit Margins Between 15% and 20%
“About 15 to 20%.”
Drew Canole Feb 23, 2017 ▶ 15:17 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Disclosure
Organifi Has Zero Outside Investors and Reinvests All Profits for Growth
“We have no investors, right? So for me, a logical thing that to do would be to buy more inventory with it or formulate new products and just dump it right back into the company to fuel the growth.”
Drew Canole Feb 23, 2017 ▶ 17:08 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
TOP FOUNDERS Assertion Not checkable as stated
Organifi Boasts 1.4 Million Email Subscribers With 500,000 Active Openers
“We have our email list around 1.4 million, but active openly opening it is around a half a mil, which is hard work.”
Drew Canole Feb 23, 2017 ▶ 17:42 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

The other half of the tape: Drew Canole's own voice is left out of every number here. Other people bring the name up 43 times in 41 episodes across the shows. every mention, with the transcript →

Who brings them up most Nathan Latka 42Brad Costanzo 1

Every mention by year

tap a year for its mentions
002520504020162017episodesmentions
0204020162017episodes it came up in
000.8201.54020162017episodesmentions per episode

Top Founders 43

2017 42 mentions in 40 episodes 1 per episode
2016 1 mention in 1 episode

One line per show, most statements first. The link opens Drew's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Founder & CEO, Organifi 1 12 33% 1/3 full record on Top Founders →
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