Doug Breaker
Owner and CEO, Shoeboxed. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executiveoperatorfounderLinkedIn ↗shoeboxed.com ↗
Doug Breaker is a technology operator and executive who has served as CEO of Shoeboxed, MDHearing, Scripted.com, Earth Class Mail, and HomeFinder.com. He is known for scaling direct-to-consumer and marketplace businesses and acquiring established SaaS platforms.
1shows
1appearances
11statements
2resolved
2supported
0contradicted
100%fully supported
Everything Doug Breaker said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Buying established companies beats building from scratch for wealth creation
“Definitely buy. ... The founding teams, God bless them, have gone through all of that pain of, like, building the product, finding the customers, building the base and then having seen so many of these things now through Xenon we come in and you know, and you …”
Automated natural language generation only works for formulaic, dataset-driven content
“It works really well when you have a like really defined data set. And it, the form, the articles are really formulaic. Yep. But that's just a small portion of content out there.”
Xenon acquires older VC-backed SaaS companies seeking graceful exits
“Xenon's whole thesis is, hey, we'll come in and buy SaaS companies that have raised a bunch of funding that are, you know, five, six, seven years in that aren't going to make it to the billion dollar valuation that they thought but that they want a graceful ex…”
Breaker: Xenon targets sub-$5M revenue SaaS with under 20 employees
“Xenon does smaller companies. So typically employee size under 10 or maybe under 20. Revenue size, you know, usually it's under five. It totally depends on the company. Whereas Scaleworks, their skill set is much more applicable to companies that really need t…”
Doug Breaker: Scripted's Cruise Control reached nearly 50 customers since May launch
“The cruise controller, our kind of managed content marketing went from zero in May, and now we're Let's say almost 50 on that one.”
Scripted's earlier managed service had severe churn from broad targeting
“They launched a, like a managed service product, but it was sell everything to everybody. And that one churned really hard. So we kind of had a reset earlier this year.”
Scripted CEO reports annual revenue churn between 10% and 20%
“No, less than that between 10 and 20.”
Scripted reports blended customer acquisition cost of around $1,000
“Total of blended is right around a thousand bucks.”
Scripted prices subscription plans at $149, $299, and $1,000 per month
“Yeah, we have three levels. We have one 49 two 99, And then our cruise control is kind of the managed content marketing is right around a thousand bucks a month.”
Scripted account managers handle over 20 accounts each
“We're above 20 for one account manager now.”
One line per show, most statements first. The link opens Doug's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Owner and CEO, Shoeboxed | 1 | 11 | 100% 2/2 | full record on Top Founders → |