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Don Breckenridge, Jr.

Partner and Co-founder, Marketing by Numbers. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutive

Don Breckenridge, Jr. is the co-founder and former CEO of Hatchbuck, an all-in-one CRM and marketing automation platform for small businesses. Prior to Hatchbuck, he co-founded the recruitment software company Sendouts, and later launched Marketing by Numbers.

1shows
1appearances
11statements
1resolved
0supported
1contradicted
0%fully supported
3said about them ↓

Everything Don Breckenridge, Jr. said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Not checkable as stated
Average SMB SaaS monthly churn is between 3% and 7%
“In the SMB space, you'll see an average of three to seven percent.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:30 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Disclosure
Hatchbuck CEO would instantly reject a $10M buyout offer from EIG
“No way.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:28 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Insight
SaaS startups should pivot to scale acquisition at $1M to $2M ARR
“With these SaaS companies, you spend several years building the foundation, building the product, building the team, building everything. And then once you get to say one, two million dollars of M of AR, then you, then the goal is to grow and scale the busines…”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:34 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Assertion Not checkable as stated
Hatchbuck ARPU is just under $200 per month
“It's just under 200 dollars a month.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 3:57 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Disclosure
Hatchbuck serves over 1,100 customers and 4,000 total users
“We've got over 4000, somewhere between 4045 hundred users on the system. And somewhere between the, probably about 1112 hundred customers on the system.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 6:04 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Disclosure
Hatchbuck has raised over $5M in capital
“And then we've raised over five million since.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 7:08 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Assertion Not checkable as stated
Hatchbuck generated just under $2M in 2015 revenue
“2015 just under two million.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 8:32 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Disclosure
Hatchbuck surpasses $2.5M in ARR
“We're about two and a half or over two and a half million of ARR.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 9:00 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Assertion Not checkable as stated
Hatchbuck maintains approximately 3% monthly customer churn
“We're around a three percent of churn”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:14 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Assertion Contradicted
HubSpot achieved 0% net revenue churn around 2015
“I know that HubSpot recently, I think in the past year hit zero percent revenue churn.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:55 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
TOP FOUNDERS Disclosure
Hatchbuck relies entirely on inbound marketing with zero outbound sales
“So we have, we're fully inbound marketing. We don't do any outbound.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 13:00 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

The other half of the tape: Don Breckenridge, Jr.'s own voice is left out of every number here. Other people bring the name up 3 times in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

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Top Founders 3

2016 3 mentions in 1 episode

One line per show, most statements first. The link opens Don's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Partner and Co-founder, Marketing by Numbers 1 11 0% 0/1 full record on Top Founders →
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