Everything Diego Gomez said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Gomez: Competitors like Contently and Skyword hyperscaled too early without efficiency
“I see these companies, the hyperscale too early, my personal take, and that comes with a cost. They didn't have the efficiency.”
Gomez: Most SaaS founders underutilize M&A as a growth strategy
“I think acquisitions are a tool that most entrepreneurs in SaaS companies do not leverage often. I believe there's if you find the right strategic partner, you should pursue that.”
Rock Content raised $10M in cash and stock to acquire ScribbleLive
“That's why we raised, ah, we raised, ah, ten million dollars to pursue this acquisition. The consideration was a mix of cash and stock.”
Gomez: Rock Content closed 2019 at around $13M in revenue
“Last year we closed at around thirteen million.”
Gomez: Rock Content expects to reach $25M to $26M in 2020 revenue
“This year we're expecting to close between 25, 26.”
Gomez: Rock Content marketplace Visually has 80,000 freelance creators
“We have a talent marketplace where we have 80,000 freelance creators. It's called visual, visually, visual.ly.”
Gomez: Rock Content average ACV is around $20,000
“Our average says ACV is around 20,000 dollars a year. There are a few hundreds of thousands, but the average is around 20,000.”
Gomez: Rock Content's SMB revenue share fell from 60% to 10%
“If we look at January, 2018, we were around 60% of our revenues were coming from small business. If you look at January this year around 20%. And COVID actually increased our churn in the smaller business segment. Which we were able to replace it for enterpris…”
Gomez: Rock Content's $25M revenue is 50% SaaS, 40% marketplace, 10% services
“So we have around 50% SaaS out of twenty five million, we have around 12 to thirteen million in SaaS. We have around 40% of that, which would be around 10 in marketplace and a little 10% approximately in professional services.”
Gomez: Rock Content has raised around $11M to $12M to date
“Around 11, twelve million dollars.”
Gomez: Rock Content will avoid competitor acquisitions for two years
“We're not pursuing a direct competitor move in the next, let's say, 18 to 24 months.”
Rock Content reports 94% annualized gross revenue retention
“So last quarter we closed at annualized 94%. So that's around half a percentage point monthly.”
Gomez: Rock Content CAC averages $12k-$14k with 70% upfront deals
“Around 70% of our contracts are up front. The CAC is typically between 12 to 14 K US. This is blended global average.”
Gomez: Rock Content employs 400 people across 10 countries
“We're around 400 people spreading four countries. Actually 10 countries.”
Gomez: Rock Content has over 2,000 paying customers
“A little north of 2000.”
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