Craig Ballantyne

Everything Craig Ballantyne said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Insight

Evergreen paid traffic is replacing volatile affiliate launches in info-product businesses

“So there you get new customers without having to go to affiliates and do launches. So it really comes down to Driving your own traffic to your site on a regular basis, having something going perpetually.”

Craig Ballantyne Nov 4, 2016 ▶ 7:56 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

Craig Ballantyne's businesses generated $6M total revenue in 2015

“Well, we have the fitness business is owned by early to rise. Yeah. So 3,000,003 million, well, probably four million fitness and then two million early to rise last year.”

Craig Ballantyne Nov 4, 2016 ▶ 3:58 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

The Perfect Day Formula physical kit costs $21 to produce and ship

“It costs and produce to ship in the United States, 21 dollars.”

Craig Ballantyne Nov 4, 2016 ▶ 6:30 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Disclosure

Craig Ballantyne pays a massive 75% commission rate to his affiliates

“So we pay 75%.”

Craig Ballantyne Nov 4, 2016 ▶ 6:38 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Disclosure

Craig Ballantyne directs most paid traffic to a free-plus-shipping book offer

“And so we do have the free plus shipping offer that we send more of our traffic to for just the book that belongs in the kit.”

Craig Ballantyne Nov 4, 2016 ▶ 7:47 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

Craig Ballantyne's fitness membership business generates approximately $100,000 in MRR

“It is about a 100,000 dollars and it's mostly from the fitness stuff.”

Craig Ballantyne Nov 4, 2016 ▶ 8:29 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

Craig Ballantyne's fitness membership subscribers retain for an average of three months

“They stick with us about three months and there just isn't a very good stick rate with what we have.”

Craig Ballantyne Nov 4, 2016 ▶ 9:12 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

Craig Ballantyne's fitness list has 120K subscribers; Early to Rise has 100K

“About a 100,000. For early to rise and a 120,000 for the fitness.”

Craig Ballantyne Nov 4, 2016 ▶ 3:35 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

Craig Ballantyne's Perfect Day Formula sold 3,500 units by late 2016

“3500.”

Craig Ballantyne Nov 4, 2016 ▶ 5:18 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Assertion Not checkable as stated

Affiliates drove just 500 of the 3,500 Perfect Day Formula sales

“Very small. So I would say 500 to 303, 3500.”

Craig Ballantyne Nov 4, 2016 ▶ 5:44 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

TOP FOUNDERS Disclosure

Early To Rise missed its $8 million annual revenue goal for 2016

“We are not, but we do have a couple of things. We do have product launches, which you know, we are going to hopefully kick it up.”

Craig Ballantyne Nov 4, 2016 ▶ 13:59 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

The other half of the tape: Craig Ballantyne's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

One line per show, most statements first. The link opens Craig's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Owner, Early To Rise	1	11	—	full record on Top Founders →