Disclosure certainty 4/5 debate potential 1/5

Early To Rise missed its $8 million annual revenue goal for 2016

Craig Ballantyne · EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne · Nov 4, 2016 · at 13:59

Craig Ballantyne, owner of Early To Rise, discusses his company's 2016 revenue targets following $6 million in revenue in 2015.

0:00 / 0:07exact quote · 7.3s
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“We are not, but we do have a couple of things. We do have product launches, which you know, we are going to hopefully kick it up.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Craig Ballantyne

Insight
Evergreen paid traffic is replacing volatile affiliate launches in info-product businesses
“So there you get new customers without having to go to affiliates and do launches. So it really comes down to Driving your own traffic to your site on a regular basis, having something going perpetually.”
Craig Ballantyne Nov 4, 2016 ▶ 7:56 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
Craig Ballantyne's businesses generated $6M total revenue in 2015
“Well, we have the fitness business is owned by early to rise. Yeah. So 3,000,003 million, well, probably four million fitness and then two million early to rise last year.”
Craig Ballantyne Nov 4, 2016 ▶ 3:58 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
The Perfect Day Formula physical kit costs $21 to produce and ship
“It costs and produce to ship in the United States, 21 dollars.”
Craig Ballantyne Nov 4, 2016 ▶ 6:30 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Disclosure
Craig Ballantyne pays a massive 75% commission rate to his affiliates
“So we pay 75%.”
Craig Ballantyne Nov 4, 2016 ▶ 6:38 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Disclosure
Craig Ballantyne directs most paid traffic to a free-plus-shipping book offer
“And so we do have the free plus shipping offer that we send more of our traffic to for just the book that belongs in the kit.”
Craig Ballantyne Nov 4, 2016 ▶ 7:47 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
Craig Ballantyne's fitness membership business generates approximately $100,000 in MRR
“It is about a 100,000 dollars and it's mostly from the fitness stuff.”
Craig Ballantyne Nov 4, 2016 ▶ 8:29 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
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