Assertion certainty 4/5 debate potential 1/5

Craig Ballantyne's fitness membership subscribers retain for an average of three months

Craig Ballantyne · EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne · Nov 4, 2016 · at 9:12

Craig Ballantyne discusses customer retention metrics for his low-ticket fitness membership program.

0:00 / 0:05exact quote · 5.0s
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“They stick with us about three months and there just isn't a very good stick rate with what we have.”

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More from Craig Ballantyne

Insight
Evergreen paid traffic is replacing volatile affiliate launches in info-product businesses
“So there you get new customers without having to go to affiliates and do launches. So it really comes down to Driving your own traffic to your site on a regular basis, having something going perpetually.”
Craig Ballantyne Nov 4, 2016 ▶ 7:56 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
Craig Ballantyne's businesses generated $6M total revenue in 2015
“Well, we have the fitness business is owned by early to rise. Yeah. So 3,000,003 million, well, probably four million fitness and then two million early to rise last year.”
Craig Ballantyne Nov 4, 2016 ▶ 3:58 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
The Perfect Day Formula physical kit costs $21 to produce and ship
“It costs and produce to ship in the United States, 21 dollars.”
Craig Ballantyne Nov 4, 2016 ▶ 6:30 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Disclosure
Craig Ballantyne pays a massive 75% commission rate to his affiliates
“So we pay 75%.”
Craig Ballantyne Nov 4, 2016 ▶ 6:38 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Disclosure
Craig Ballantyne directs most paid traffic to a free-plus-shipping book offer
“And so we do have the free plus shipping offer that we send more of our traffic to for just the book that belongs in the kit.”
Craig Ballantyne Nov 4, 2016 ▶ 7:47 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
Craig Ballantyne's fitness membership business generates approximately $100,000 in MRR
“It is about a 100,000 dollars and it's mostly from the fitness stuff.”
Craig Ballantyne Nov 4, 2016 ▶ 8:29 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
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