Assertion certainty 4/5 debate potential 1/5

Craig Ballantyne's fitness list has 120K subscribers; Early to Rise has 100K

Craig Ballantyne · EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne · Nov 4, 2016 · at 3:35

Craig Ballantyne, founder and author, breaks down the audience size across his fitness and wealth-building newsletter businesses in an interview with Nathan Latka.

0:00 / 0:04exact quote · 4.1s
720p mp4 · rendered on demand · StarZero watermark
“About a 100,000. For early to rise and a 120,000 for the fitness.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Craig Ballantyne

Insight
Evergreen paid traffic is replacing volatile affiliate launches in info-product businesses
“So there you get new customers without having to go to affiliates and do launches. So it really comes down to Driving your own traffic to your site on a regular basis, having something going perpetually.”
Craig Ballantyne Nov 4, 2016 ▶ 7:56 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
Craig Ballantyne's businesses generated $6M total revenue in 2015
“Well, we have the fitness business is owned by early to rise. Yeah. So 3,000,003 million, well, probably four million fitness and then two million early to rise last year.”
Craig Ballantyne Nov 4, 2016 ▶ 3:58 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
The Perfect Day Formula physical kit costs $21 to produce and ship
“It costs and produce to ship in the United States, 21 dollars.”
Craig Ballantyne Nov 4, 2016 ▶ 6:30 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Disclosure
Craig Ballantyne pays a massive 75% commission rate to his affiliates
“So we pay 75%.”
Craig Ballantyne Nov 4, 2016 ▶ 6:38 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Disclosure
Craig Ballantyne directs most paid traffic to a free-plus-shipping book offer
“And so we do have the free plus shipping offer that we send more of our traffic to for just the book that belongs in the kit.”
Craig Ballantyne Nov 4, 2016 ▶ 7:47 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Assertion Not checkable as stated
Craig Ballantyne's fitness membership business generates approximately $100,000 in MRR
“It is about a 100,000 dollars and it's mostly from the fitness stuff.”
Craig Ballantyne Nov 4, 2016 ▶ 8:29 EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.