Everything Clayton Christensen said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Christensen: Online learning is rapidly disrupting Harvard Business School
“And, ah, online learning is improving at such a rapid rate that Harvard Business School is getting disrupted.”
Christensen: Offering products for free is the wrong strategy for market disruption
“And so giving anything away free is absolutely the wrong way to think about the problem.”
Christensen: Tech progress does not always outstrip customer ability to use it
“And I can't tell you how many millions of slides I projected that shows that trajectory of technological progress almost always outstrips the ability of customers to use it actually isn't true.”
Christensen: Incumbents survive disruption only by creating independent business units
“There have been a few examples, but in every case, The leader who caught this next wave had to set up a completely different business unit and manage it independently with different processes, a different architecture or economic structure, and those have been…”
Christensen: Marginal cost thinking traps established companies facing disruption
“In accounting, we teach people that you should ignore fixed and sunk costs and only look at the marginal cost and marginal revenue Associated with the proposal that you're making a decision about. And that idea that you should ignore sunk costs, and just look …”
Christensen: 80% of corporate-funded product innovations fail in the market
“About 80% of the innovations that get that Funding from the corporation. You then deploy it into the market, and they fail. And why is it that you can't be correct more than 20% of the time?”
Christensen: Building superior products fails if startups ignore customer motivation
“If you understand what causes us to buy it, we can develop products that nail the job better and better and better, and that is really hard for a disruptive company to go after, because they enter the market thinking that if they make better products than the …”
Christensen: Airbnb has disrupted hotels by changing the business model
“And so, hotels have been disrupted now because Airbnb has changed the business model.”
Christensen: Growing VC funds face disruption as they abandon early-stage deals
“Venture capital companies themselves become disrupted, because there is so much money. Then, what used to be a really interesting five million dollar deal, as you get so big, five million dollars just doesn't, isn't worth your while. And so, they go, they beco…”
Christensen: VC returns over the past decade have been nearly zero
“The reality is that the return to venture capital over the last 10 years overall has been nearly zero.”
Christensen: Business schools teach marketing incorrectly by ignoring non-consumption opportunities
“I think that we teach marketing wrong at the business schools, because when we want to know whether there's a growth opportunity, we look at the numbers about How many products are being sold? What's that trajectory of market? But what's really interesting is …”
Christensen: Customers pay premiums for products that execute jobs perfectly
“Almost always people will pay a premium price for a better product, and the reason why people will make a premium price for a better product is if you hire a product that doesn't do a job very well at all, then darn it, you have to shop and try something else,…”
Christensen: Apple risks losing its innovation edge by relying on market research
“And I worry that Apple can easily lose that and do their research by looking outside And not understanding the essence of what the job has to be, you know.”
Christensen: Low-end modular competitors are gaining momentum against Apple
“So, historically, They've been very disruptive at every step in the way, you know, in ways that I didn't even see myself coming, but now I see modularity coming in at the bottom of the market, and accelerating the development, it's a cadence, you know.”
Christensen: Scaling causes executives to track active metrics over actual customer needs
“As the company becomes successful, as Mark describes it, the nature of the data that surrounds the executives changes. And now the data is all about products and competitors and features. And in contrast to the first set of data, which is passive in this phase…”
Christensen: New business models fail inside existing business models
“The worst place in the world to create a new business model is with, is within the old business model.”
Christensen: High achievers prioritize career over family to get immediate feedback
“When we have a choice about how do we spend this extra ounce of time and energy unconsciously, we invest our time and energy where we get the immediate return, and that's not at home.”
Christensen: Adhering to moral principles 100% of the time is easier than 98%
“It is easier to hold to our principles a hundred percent of the time than it is 98% of the time.”
Christensen: The 'job to be done' is the true driver of purchases
“Understanding the customer is the wrong unit of analysis. But rather, jobs arise in our lives, and we have to get these jobs done, and some are incremental little jobs, some are dramatic. When we realize that we have this job to do, we have to go out and find …”
Christensen: Integrating user experiences creates products that are hard to disrupt
“And once we understand the experiences we need to provide, then the last layer is what do we need to integrate and how do we need to integrate them so that you can provide these experiences required to get the job done. And that combination of that package of …”
Christensen: IKEA founder became third richest selling low-end furniture
“And so the owner is the third richest guy in the world. He got rich selling low quality furniture to the low end of humanity, and he becomes rich, right?”
Christensen: Steve Jobs innovated by solving his own unaddressed personal needs
“What I admire about Jobs and his legacy is that he did his research in front of a mirror, and if I have a need in my life, and there isn't something I could hire to get that job done, I betcha that job arises in lots of people's lives.”
Christensen: Disruption only destroys incumbents that fail to understand its mechanisms
“So I believe That it doesn't have to kill you, but it'll kill you if you don't understand how the world works.”
Christensen: Leaders fail at disruption because they lack shared framing language
“And the reason for the long story is I think when the established leaders have a tough time capturing disruption, even though They think they understand it. What makes it hard is they don't have the common language in a common way to frame the problem.”