“And, ah, online learning is improving at such a rapid rate that Harvard Business School is getting disrupted.”
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More from Clayton Christensen
Opinion
Christensen: Offering products for free is the wrong strategy for market disruption
“And so giving anything away free is absolutely the wrong way to think about the problem.”
Clayton ChristensenJan 2, 2019▶ 14:43a16z Podcast | Disruption in Business... and Life
AssertionNot checkable as stated
Christensen: Tech progress does not always outstrip customer ability to use it
“And I can't tell you how many millions of slides I projected that shows that trajectory of technological progress almost always outstrips the ability of customers to use it actually isn't true.”
Christensen: Incumbents survive disruption only by creating independent business units
“There have been a few examples, but in every case, The leader who caught this next wave had to set up a completely different business unit and manage it independently with different processes, a different architecture or economic structure, and those have been…”
Christensen: Marginal cost thinking traps established companies facing disruption
“In accounting, we teach people that you should ignore fixed and sunk costs and only look at the marginal cost and marginal revenue Associated with the proposal that you're making a decision about. And that idea that you should ignore sunk costs, and just look …”
Christensen: 80% of corporate-funded product innovations fail in the market
“About 80% of the innovations that get that Funding from the corporation. You then deploy it into the market, and they fail. And why is it that you can't be correct more than 20% of the time?”
Christensen: Building superior products fails if startups ignore customer motivation
“If you understand what causes us to buy it, we can develop products that nail the job better and better and better, and that is really hard for a disruptive company to go after, because they enter the market thinking that if they make better products than the …”
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