Christensen: Scaling causes executives to track active metrics over actual customer needs
Clayton Christensen · a16z Podcast | Disruption in Business... and Life · Jan 2, 2019 · at 22:32
Clayton Christensen, Harvard Business School professor and author of The Innovator's Dilemma, discusses how growing companies lose sight of their core customer jobs during a live a16z Podcast recording.
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“As the company becomes successful, as Mark describes it, the nature of the data that surrounds the executives changes. And now the data is all about products and competitors and features. And in contrast to the first set of data, which is passive in this phase, the data is very active. And if these numbers aren't pointing up all the time you're in trouble. And so the management loses their insight about the job. And now they believe that their business is about products and features and so on, and it buries what made you great.”
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