Everything Chris Hutchins said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Hutchins: Most VCs fake interest in startups and withhold honest feedback
“Most VCs that I've worked with or talked to, they're not really interested in the company. In order to protect the future opportunity, they don't always give the best honest feedback, and that hurts the founder.”
Guest fame is inversely proportional to listener satisfaction on tactical podcasts
“Funny enough, I found that the bigger the name of the guest, Is completely, almost inverse proportional to how well my listeners like the episode. So it doesn't matter. I care more about the content than, you know, the name of the person on the show.”
Hutchins: Founders should never name-drop other VCs during fundraising
“Oh, I think none. If I'm a founder, and I tell someone at VC or at GV, oh, you know, I just had this great conversation with this other investor. I'm going to be like, great, I'll call them and see what's really happening. VCs all know each other. They all tal…”
Hutchins cites Rachleff: Care about the industry, not the company
“Andy Ratcliffe, who started Benchmark Capital, one of the best returning venture funds of all time, and then went on to start Wealthfront. And he was saying, you need to be passionate about, like, the industry, but you might not need to be, like, so passionate…”
Hutchins predicts 100 top podcasts earn $10M-$15M annually; thousands earn $1M-$5M
“I think there are going to be, you know, a hundred shows at that level, and then everything below that is probably in the, not everything, but like the next tier down is like in the, you know, one to five million kind of range, which is, you know, there's prob…”
Hutchins: Apple Podcast charts reflect new subscriber momentum, not total download volume
“The ranking charts are all driven by different variables than you would imagine. They're driven a lot by momentum of new subscribers, at least on the Apple charts, than actual downloads.”
Hutchins: SAFEs and convertible notes create distracting fundraising loops for founders
“Safes, convertible debt, they're all kind of based on future guesses. You kind of figure out the dilution later. It allows for this continual raising process that, you know, I know YC's talked a lot about that I think can be a huge distraction.”
Hutchins: Super pro rata rights for insiders block new lead investors
“If you are in a situation where the insiders have all of their pro rata rights, super pro rata rights, you get to a point that if you want to raise 20%, or you want to sell 20% of the company in your next round, and insiders are taking 15, it's going to be har…”
Hutchins: Crypto in 2018 is a speculative investment, not a retirement plan
“I feel like I'm seeing too many people spend too much time on it right now, and I kind of see it as more of a speculative investment for most people at this point, not a guaranteed way to plan your retirement.”
Hutchins: On-Demand Paid Expert Advice Platforms Have Failed Every Time
“And this platform has failed every time. There's so many companies that have started this.”
Hutchins: Improving discovery algorithms make broad content niches hard to break through
“I think that right now, search algorithms and content discovery is getting better and better and better, such that you, it's gonna be really hard to break through if you're, like, trying to be broad in some topic”
Hutchins: Aspiring creators should run verticals for established creators for revenue share
“You could go start your own newsletter. Or you could go find someone who has a not great newsletter in an area you're passionate about and ask to run it. And by the way, there are multiple creators. I know who I've realized this has happened to them and they s…”
Hutchins: Enterprise SaaS features will increasingly be adapted for consumer products
“The more people become, you know, multi income, multi job, the more we're going to be treating ourselves like businesses. And so tools like mercury, Which is basically like, I want business banking for myself. I want business email for myself. I think there's …”
Hutchins: $20–$30 SaaS Products Would Massively Increase Adoption With Live Onboarding
“I think any product that charges some amount of recurring revenue that's 20, 30 bucks per person or user would massively increase adoption training someone.”
Hutchins: Most creators do not treat their work like a business
“I find that most people don't treat the creator world like a business.”
Podcasting is a terrible launch platform without a pre-existing audience
“The thing about podcasting that is worse than basically almost every other platform is that there is no built in growth mechanism. There is no built in easy sharing mechanism. It's like, if you're reading an email and you're like, I have an idea of a friend th…”
Chris Hutchins sees 50% subscriber listening rate on Apple, 12% on Spotify
“On Apple, it's like, 50% of the subscribers on Apple listen to an episode on average, and on Spotify, it's like, 12%.”
Downloads measure topic appeal, but completion time measures episode quality
“So if I compare, okay, how many people downloaded it is a proxy for like, is the topic or the title interesting and how long did they make it in the episode is a proxy for like, was it a good episode?”
Spotify indexes podcast episode descriptions, but Apple Podcasts only indexes titles
“Spotify will index your summary of your description of the episode, but Apple only indexes the title.”
Hutchins: Sponsor renewal rate is the only podcast metric I track
“The only thing I care about now that this is a business, this is like how we pay our bills. I'm like, are my sponsors renewing? That's the only metric I care about.”
Peter Attia replaces podcast ad fees by negotiating exclusive discounts for members
“I love what Peter Atiyah is doing... He flipped the model on its head and he says, Hey, pay to be a member of our podcast. And I'm going to go to all these brands and I'm going to say, Hey, I'm not going to charge you to, for me to promote... Funnel all the mo…”
Hutchins: 'All the Hacks' brand name attracts listeners but deters some sponsors
“Fortunately, I think that the name is a double-edged sword. People love it. It's exciting. And brands are like, nah, I don't know if I want to be around that brand, but.”
Hutchins: Andy Rachleff coined the term 'product market fit'
“If anyone listening to this wants to learn about product market fit, Andy is your guy. I believe he coined the term. He teaches the class at Stanford.”
Hutchins: Wealthfront's Autopilot boosted savings but failed as a growth engine
“And so we, what we found was it was a win in terms of it moved a lot of metrics for saving more money, increasing, you know, contributions and that kind of stuff, but it didn't become this growth channel. Which Andy would say product market fit is exponential …”