Hutchins: 'All the Hacks' brand name attracts listeners but deters some sponsors
Chris Hutchins · How to Turn a Podcast into an Empire · Aug 10, 2023 · at 59:48
Chris Hutchins, founder of All the Hacks, discusses how his podcast's naming impacts listener attraction versus corporate sponsorship deals.
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“Fortunately, I think that the name is a double-edged sword. People love it. It's exciting. And brands are like, nah, I don't know if I want to be around that brand, but.”
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