Cassey Ho
Founder & CEO, Blogilates and POPFLEX. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveentertainerauthorother@blogilates ↗blogilates.com ↗Wikipedia ↗YouTube ↗
Cassey Ho launched the YouTube workout channel Blogilates and created the POP Pilates format, expanding into fitness merchandise and equipment. In 2016, she founded POPFLEX, a direct-to-consumer activewear and athleisure company featuring inclusive sizing and functional apparel designs.
2shows
2appearances
19statements
1resolved
1supported
0contradicted
100%fully supported
Everything Cassey Ho said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Shein copied Cassey Ho's skort twice despite a conversation with its president
“And so what's been so crazy is that they not only copied that skirt once, they did it twice after we had a conversation about it. I talked to the president of US Sheehan, like it was a whole thing.”
Replacing the word 'YouTube' with 'YT' turned a suppressed TikTok viral
“I took off my video, removed YouTube and wrote YT and that video ended up going viral.”
Cassey Ho: YouTube ads generate only one percent of total revenue
“My ad revenue from YouTube makes up just one percent of all the revenue that I make.”
Cassey Ho: A highly produced TikTok got 12 views despite 3.5M followers
“There was a time when I posted a video that, and I spent, like, nine to 10 hours editing, voiceover, writing, like, all of these things, filming, and you put up this video that you put so much work into, and I remember that video getting Literally, 12 views. N…”
Cassey Ho: Instagram Reels sales conversion rate is higher than TikTok's
“You can break it down by platform, and I actually can tell that the conversion rate is actually higher on Instagram Reels compared to TikTok.”
Cassey Ho: Activewear brands like Beyonce's Ivy Park fail without differentiated design
“You can't have this many activewear brands if you're not selling something different. We've seen brands already start to die out, and I'm not just talking about the Instagram ones, like when Beyonce's Ivy Park Had to shut down. Like, I'm talking about big bran…”
Cassey Ho: Nobody knows the algorithm; staying relevant requires constant evolution
“The truth is, nobody knows what the algorithm is, you just have to keep evolving so that you stay relevant”
Cassey Ho: Social platforms inevitably devolve into drama and clickbait
“Every platform goes through an innocent, sweet phase where everyone's cool because they don't even know what's going on. And then it eventually reaches a point where There's drama, and people want to make videos about you to gain traction or get clicks”
Cassey Ho rejects the 'influencer' label as vapid, preferring 'entrepreneur'
“To be completely honest, the moment The word influencer came to be. I was very turned off by it because it sounds like such a vapid term. Like, what are you influencing? It doesn't really give much. So I prefer to call myself an entrepreneur, a content creator…”
Cassey Ho won a rare fashion patent to combat Amazon skort knockoffs
“I actually got awarded the patent earlier this year in January, and it's been crazy because we've been able to take down other skorts that have been completely ripping me off on Amazon and a bunch of other different websites.”
Cassey Ho claims she was the first to choreograph Pilates to pop
“And at the time I was the only one doing pop music to Pilates. It was normally like classical and very slow.”
Cassey Ho sold 30,000 water bottles per month from her parents' garage
“And then it started growing to a point where it was like, okay, now I'm selling 30,000 bottles a month of one design.”
Cassey Ho wants her brand Popflex to outlive her
“It's actually one of my goals to be able to grow my brands without my influence. Of course it's leaning on me right now, but my goal is for Popflex especially to become a legacy brand that lives on past when I die, like for hundreds of years.”
Cassey Ho condenses multi-year product design journeys into 60-second social videos
“I post on TikTok, IG, YouTube Shorts. I create design videos, and I take my followers kind of through the design journey of like, here's a problem, I need to solve it, and here is how I did that, and by the end of the 62nd video, you see the product that I end…”
Cassey Ho sold 30,000 timestamped water bottles in a single month
“I did this water bottle that had a time stamp on it, and in a certain one month, we sold, like, 30,000 units of it”
Cassey Ho's initial Target retail test sold out in two weeks
“We made some products, and they were gonna test us for four to six weeks, but everything sold out within, like, two weeks.”
Cassey Ho's father offered three career choices: doctor, lawyer, or failure
“When I told my dad that I wanted to become a designer, he told me I had three choices. I could either be a doctor, a lawyer, or a failure.”
Cassey Ho's TikTok growth lowered her average YouTube viewer age
“I went on there, and I gained a whole new following. I have, like, 2.8 million on there now, and when I joined TikTok and I was teaching Pilates and workouts, there were so many people being like, oh, a tricep dip? That's so cool. Like, it was new to them, and…”
One line per show, most statements first. The link opens Cassey's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 MASTERS OF SCALELEDGER | Founder & CEO, Blogilates and POPFLEX | 1 | 10 | 100% 1/1 | full record on Masters of Scale → |
 HOW I BUILT THISLEDGER | Founder & CEO, Blogilates and POPFLEX | 1 | 9 | — | full record on How I Built This → |