Assertion certainty 4/5 debate potential 1/5

Cassey Ho sold 30,000 timestamped water bottles in a single month

Cassey Ho · Bracing for a possible TikTok ban, with Cassey Ho (Blogilates and POPFLEX) | Masters of Scale · Apr 5, 2024 · at 8:36

Cassey Ho, founder of Blogilates and POPFLEX, discusses her early transition from fitness video creation to designing and selling physical products.

0:00 / 0:06exact quote · 6.6s
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“I did this water bottle that had a time stamp on it, and in a certain one month, we sold, like, 30,000 units of it”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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