Caitlin Merola

Everything Caitlin Merola said on any show that made the record, most notable first. Each card names its show and opens the statement there.

WE LIVE TO BUILD Insight

Merola: Startup blog content serves Google SEO over client personal preferences

“A blog has an SEO piece to it, and a lot of times that's the main primary goal of a blog is just to make sure that we're serving Google, as it relates to SEO, organic SEO rankings. That's real. It's not, we're not writing blog articles for you and making sure …”

Caitlin Merola Jul 16, 2024 ▶ 10:21 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

WE LIVE TO BUILD Insight

Merola: Expecting a solo marketer to run every channel ensures failure

“You can't be proficient in paid search and also be a copywriter and be a graphic designer and be posting organically on LinkedIn every day and be doing events and be doing ABM. It's just not one person's job. So in that way, it's just setting this person up fo…”

Caitlin Merola Jul 16, 2024 ▶ 4:11 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

WE LIVE TO BUILD Insight

Merola: Startups must understand what their product does before hiring marketing

“You cannot test on What your product does? Does it do it or not? Like that part you have to have a really clear grasp on. And then we can come in and sort of position that in the way that it needs to be positioned to the right folks online.”

Caitlin Merola Jul 16, 2024 ▶ 14:29 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

WE LIVE TO BUILD Assertion Not checkable as stated

Merola: Move Marketing made its first hire at $30K MRR

“I hired my first person when we were at right at about 30,000 a month and then I hired the second person when we got to about 40”

Caitlin Merola Jul 16, 2024 ▶ 32:15 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

WE LIVE TO BUILD Assertion Not checkable as stated

Merola: Move Marketing reached $1M in revenue and is pacing toward $2M

“Like we hit a million. We're on track to do two million.”

Caitlin Merola Jul 16, 2024 ▶ 40:30 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

WE LIVE TO BUILD Disclosure

Merola: Move Marketing has fired clients over boundary violations and disrespect

“Yes, we have. I have done that a few times. A lot of times it's based on A lack of understanding around our working dynamic. It's being Disrespectful of our team's time. It's pinging us on Saturdays and Sundays. It's pinging us at midnight. Everything being a …”

Caitlin Merola Jul 16, 2024 ▶ 22:32 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

WE LIVE TO BUILD Assertion Not checkable as stated

Merola sent 50 cold LinkedIn messages daily to launch Move Marketing

“That was lots of LinkedIn, lots of cold, like I'm talking 50 cold messages a day, four months just to make sure people knew I existed.”

Caitlin Merola Jul 16, 2024 ▶ 28:22 She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.

One line per show, most statements first. The link opens Caitlin's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
WE LIVE TO BUILDLEDGER	Founder & CEO, MOV Marketing	1	7	—	full record on We Live to Build →