People, every show

Brian Smith

On 2 shows, 2 appearances. The Shows tab opens the full record on each.

2shows
2appearances
44statements
8resolved
5supported
1contradicted
63%fully supported
1said about them ↓

Everything Brian Smith said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Disclosure
Brian Smith: Leon's marketplace integrates with Calm, Headspace, and Equinox
“We have a marketplace where we've integrated into head Space and the Calm and Equinox and SoulCycle and InsightTrack and all these other things where we'll tell the company the exact service to buy for that employee based off the data that we're seeing.”
Brian Smith Aug 18, 2022 ▶ 3:56 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon charges an average of $350 per manager monthly
“We have a SAS model, which is on average about 350 dollars per manager per month. So we're charging on a per manager basis.”
Brian Smith Aug 18, 2022 ▶ 4:44 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon takes roughly a 20% cut on marketplace spend
“So we'll actually buy, purchase, manage the whole entire benefit, which will make a percentage on that on the employer, employer side. All right. But also on the other side, we'll make a percentage from Equinox or Headspace or whatever else. So we're making ro…”
Brian Smith Aug 18, 2022 ▶ 5:11 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: SaaS accounted for about 70% of Leon's prior-year revenue
“SaaS was about 70% of the business, and that was purely just because we didn't market it enough probably.”
Brian Smith Aug 18, 2022 ▶ 5:59 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Disclosure
Smith: Leon drove launch signups via provocative posts in sales communities
“What we did is we took that, that product launch and then went to like, you know, Dave Gerhardt's community and sort of like started talking to sort of the marketing people there and then went to some of the sales communities and just started like literally pu…”
Brian Smith Aug 18, 2022 ▶ 9:44 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon grew revenue by roughly 116% year-over-year
“Yeah, so roughly I think we grew by a 116%.”
Brian Smith Aug 18, 2022 ▶ 13:34 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Disclosure
Smith: Leon raised seed round at $17M to $18M post-money valuation
“I think it was about 17 or 18, actually.”
Brian Smith Aug 18, 2022 ▶ 16:35 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Disclosure
Smith: Leon burned too much seed capital and retained staff too long
“We made a ton of mistakes as far as keeping staff on too long, over-investing in certain things, you know and I mean, you live and learn, you know, so But yeah, we made a shitload of mistakes, man, to tell you the truth.”
Brian Smith Aug 18, 2022 ▶ 17:00 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
Smith: Originally came to California seeking products to export to Australia
“Yeah, and I was really literally on a search for something to take back to Australia. I had no desire to stay and live in America.”
Brian Smith Jun 1, 2026 ▶ 6:47 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
Brian Smith: UGG raised $20,000 in seed capital without a business plan
“We were able to raise 20,000 dollars from them as capital, and we didn't even have a business plan.”
Brian Smith Jun 1, 2026 ▶ 12:17 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Partly supported
Smith: Sheepskin footwear dries and warms wet feet within 15 minutes
“Sheepskin breathes, so you can put them on with freezing feet, and they will insulate, and if you've got wet feet, like after surfing, it wicks the moisture out towards the surface, and so within 10:15 minutes, your feet are dry and warm.”
Brian Smith Jun 1, 2026 ▶ 17:12 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
Smith: Ski market was harder to penetrate than surf for early UGG boots
“The ski market was even harder than the surf market. Because their attitude was, well, we have mud, and we have slush, and we need rubber, you know, we gotta have Sorrells, and they couldn't see sheepskin being strong enough or waterproof enough to work in the…”
Brian Smith Jun 1, 2026 ▶ 22:50 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
TOP FOUNDERS Assertion Contradicted
Smith: USA Track & Field used data science to predict athlete injuries
“So my background is, as you said, so I was a director of sports science for USA track and field. Right. And then what we did is we use data science to predict performance or predict injury and professional athletes.”
Brian Smith Aug 18, 2022 ▶ 1:07 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Disclosure
Smith: Leon integrates with Salesforce and HubSpot to predict team burnout
“So what Leon does is we integrate into like Salesforce. We primarily work with sales teams, by the way we integrate with Salesforce and HubSpot, and then we use sentiment analysis using diagnostic surveys and whatnot. Combine that into an algorithm that gives …”
Brian Smith Aug 18, 2022 ▶ 1:32 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon signs up 7 to 12 sales leaders per customer
“Depending on the size of the company, we're looking anywhere between seven to about 12, depending on the structure of their team.”
Brian Smith Aug 18, 2022 ▶ 7:16 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon signed up 6,000 early access users via Product Hunt
“So about two and a half years ago, we launched pre-product on Product Hunt, signed up roughly about 6000 early access users all from Product Hunt.”
Brian Smith Aug 18, 2022 ▶ 8:12 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon's co-founders handle all sales and marketing directly
“So from a sales and marketing standpoint, it's just me and my co-founder who are still leading the sales and marketing aspects of it. And then the rest of it is customer success and engineering.”
Brian Smith Aug 18, 2022 ▶ 13:57 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Brian Smith: Leon has 26 total employees
“So we're at 26 people currently right now.”
Brian Smith Aug 18, 2022 ▶ 14:09 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Disclosure
Brian Smith: Leon has raised roughly $4.5 million in capital
“No, we've raised right. So roughly about four and a half.”
Brian Smith Aug 18, 2022 ▶ 14:50 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
Brian Smith: Left Australian accounting career to surf Malibu for a year
“It was only a matter of weeks before I arrived in, in Los Angeles, and I had my surfboard, so I just started going up to Malibu. I surfed that place for nearly a year.”
Brian Smith Jun 1, 2026 ▶ 3:23 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

The other half of the tape: Brian Smith's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Brian Smith, by other people (1)

HOW I BUILT THIS Assertion Not checkable as stated
Guy Raz: UGG reached its first annual profit of $140,000 in 1989
“By the end of that year, for the first time ever, UGG turns a profit, 140,000 dollars, which is great news.”
Guy Raz Jun 1, 2026 ▶ 1:01:01 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

One line per show, most statements first. The link opens Brian's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER 1 27 71% 5/7 full record on How I Built This →
TOP FOUNDERSLEDGER 1 17 0% 0/1 full record on Top Founders →
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