People, every show

Brian Ferris

President, Goldfish Code. On 1 show, 1 appearance. The Shows tab opens the full record on each.

Brian Ferris is the president of Goldfish Code. He develops frameworks centered on understanding core human behavior to influence user actions and product design.

1shows
1appearances
4statements
0resolved
0supported
0contradicted
1said about them ↓

Everything Brian Ferris said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Ferris: Allowing users to build and create drives intrinsic product affinity.
“Most people are kind of Social explorer people. We like to build things. We like to create things. And when you create something, you have this intrinsic positive feeling and it creates this great affinity with what you're doing.”
Brian Ferris Jun 14, 2024 ▶ 12:41 137 Countries Taught Him Why Users Do What You Want
Ferris: Loss avoidance triggers immediate user action but lacks long-term motivation.
“Loss avoidance, which is something that we all are motivated by. And it's a black hat motivator because what it does is it triggers responses quickly, but it doesn't necessarily create long lasting motivation.”
Brian Ferris Jun 14, 2024 ▶ 35:11 137 Countries Taught Him Why Users Do What You Want
Ferris: Embedding shared community purpose and social influence makes software stickier.
“Whenever you're creating a product, if you can create ways for people to feel like it's more than just a tool for themselves, it's more than just something that they can get something out of, and it's actually like a group and a community thing, that is the bi…”
Brian Ferris Jun 14, 2024 ▶ 43:04 137 Countries Taught Him Why Users Do What You Want
Ferris: Thailand's international tourism makes it a better accommodation market than Vietnam.
“I would argue that Vietnam is has a more homegrown economy and therefore doesn't have as much international tourism as Thailand does. That partly influences my thought. Like Thailand has a, probably a better market if you were to set up a, you know, tourist lo…”
Brian Ferris Jun 14, 2024 ▶ 26:57 137 Countries Taught Him Why Users Do What You Want

The other half of the tape: Brian Ferris's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →

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Every mention by year

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We Live to Build 1

2024 1 mention in 1 episode

One line per show, most statements first. The link opens Brian's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
WE LIVE TO BUILDLEDGER President, Goldfish Code 1 4 full record on We Live to Build →
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