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Brian Ferris

President, Goldfish Code · 1 appearance on the record.

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Brian Ferris is the president of Goldfish Code. He develops frameworks centered on understanding core human behavior to influence user actions and product design.

4statements → 0claims → 0claims resolved → 3.75/5average certainty → 2/5average debate potential → ≈4.0/5argument clarity, estimated → 1said about them ↓

1 opinion · 3 insights · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brian Ferris on measured tape to publish a rate. This says nothing about how they speak.

Everything Brian Ferris said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Ferris: Allowing users to build and create drives intrinsic product affinity.
“Most people are kind of Social explorer people. We like to build things. We like to create things. And when you create something, you have this intrinsic positive feeling and it creates this great affinity with what you're doing.”
Brian Ferris Jun 14, 2024 ▶ 12:41 137 Countries Taught Him Why Users Do What You Want
Insight
Ferris: Loss avoidance triggers immediate user action but lacks long-term motivation.
“Loss avoidance, which is something that we all are motivated by. And it's a black hat motivator because what it does is it triggers responses quickly, but it doesn't necessarily create long lasting motivation.”
Brian Ferris Jun 14, 2024 ▶ 35:11 137 Countries Taught Him Why Users Do What You Want
Insight
Ferris: Embedding shared community purpose and social influence makes software stickier.
“Whenever you're creating a product, if you can create ways for people to feel like it's more than just a tool for themselves, it's more than just something that they can get something out of, and it's actually like a group and a community thing, that is the bi…”
Brian Ferris Jun 14, 2024 ▶ 43:04 137 Countries Taught Him Why Users Do What You Want
Opinion
Ferris: Thailand's international tourism makes it a better accommodation market than Vietnam.
“I would argue that Vietnam is has a more homegrown economy and therefore doesn't have as much international tourism as Thailand does. That partly influences my thought. Like Thailand has a, probably a better market if you were to set up a, you know, tourist lo…”
Brian Ferris Jun 14, 2024 ▶ 26:57 137 Countries Taught Him Why Users Do What You Want

The other half of the tape: Brian Ferris's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on We Live to Build. every mention, with the transcript →

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Every mention by year

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2024 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
137 Countries Taught Him Why Users Do What You Want Jun 14, 2024 22m
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