Ferris: Allowing users to build and create drives intrinsic product affinity.
Brian Ferris · 137 Countries Taught Him Why Users Do What You Want · Jun 14, 2024 · at 12:41
Brian Ferris, President of Goldfish Code, discusses the psychological mechanisms of user motivation and product engagement with host Sean Weisbrot.
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“Most people are kind of Social explorer people. We like to build things. We like to create things. And when you create something, you have this intrinsic positive feeling and it creates this great affinity with what you're doing.”
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