Ferris: Embedding shared community purpose and social influence makes software stickier.
Brian Ferris · 137 Countries Taught Him Why Users Do What You Want · Jun 14, 2024 · at 43:04
Brian Ferris, president of Goldfish Code, explains how behavioral psychology and human motivation frameworks drive product retention and engagement.
0:00 / 0:28exact quote · 28.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Whenever you're creating a product, if you can create ways for people to feel like it's more than just a tool for themselves, it's more than just something that they can get something out of, and it's actually like a group and a community thing, that is the big winner. And then there's also the concept of social influence and having relationships with other members in a community. That's what makes things very sticky.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brian Ferris
Ferris: Allowing users to build and create drives intrinsic product affinity.
“Most people are kind of Social explorer people. We like to build things. We like to create things. And when you create something, you have this intrinsic positive feeling and it creates this great affinity with what you're doing.”
Ferris: Loss avoidance triggers immediate user action but lacks long-term motivation.
“Loss avoidance, which is something that we all are motivated by. And it's a black hat motivator because what it does is it triggers responses quickly, but it doesn't necessarily create long lasting motivation.”
Ferris: Thailand's international tourism makes it a better accommodation market than Vietnam.
“I would argue that Vietnam is has a more homegrown economy and therefore doesn't have as much international tourism as Thailand does. That partly influences my thought. Like Thailand has a, probably a better market if you were to set up a, you know, tourist lo…”