Everything Brett Groh said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Groh: Restarting Would Have Been Easier Than Restructuring LinkTrust
“In retrospect, it probably would have been easier just to cancel everything and start over.”
Groh: LinkTrust Burned $30K Monthly, Accumulated $2.4M in Liabilities
“At one point, you know, even though we were profitable, we were burning so much cash, like 30,000 dollars a month in cash, just from employees and overhead that we were 2.4 million dollars in qualities at one point.”
Groh: LinkTrust Was Acquired on January 1, 2018
“Actually today we just got acquired January first of this year. So I am advising the company. I'm still on doing some projects with the company”
Groh: Commoditization Crushed Legacy Enterprise Pricing in Affiliate Tracking
“In the industry, the costs you know, affiliate tracking and marketing platforms have really become a little bit more of a commodity. And so prices have dropped over the last seven years or so with affiliate tracking. We used to be able to charge 6000 dollars a…”
Groh: LinkTrust Reached $4.5M Revenue Within First Few Years
“We got up to about four and a half minutes relatively quickly competing with our competitor... Within the first few years.”
Groh: LinkTrust Cut Headcount From 17 to 5 During Two-Year Restructuring
“We took a company of about 17 and got it down to about a company of five. And then had to build back up from there with our core Strategic employees. And that was, that took a process of about two years to complete the entire restructuring of the company.”
Groh: LinkTrust Paid Off All Liabilities in Three Years
“So we restructured, we've been in the black every single month, and it took us three years, but we paid off every single penny of the liabilities, and paid off our last debt payment January of last year.”
Groh: LinkTrust Was Below $4.5M ARR at Acquisition
“So we came out at the acquisition, we were not at 4.5 million at the acquisition.”
Groh: LinkTrust Valued on Owner-Replacement Cost Savings, Not EBITDA
“Well, we're a relatively small company, so we're really valued based upon the amount of money that basically can be saved by me not being there. And I forget what that term is, but basically, you know, you take what my costs are and all the other costs that co…”
Groh: LinkTrust Launched in 2002 When DirectTrack Was Only Competitor
“So we launched it back in about 2002. And the real, the reason that we launched it was there was only really one platform in the space at the time that was direct track. They're no longer around.”
Groh: LinkTrust Has About 110 Active Customers
“We have about a 110 customers on the platform right now.”
Groh: Agency and SMB Customers Pay LinkTrust $300 to $500 Monthly
“Generally when you're talking about your regular small business or regular, you know, 10 to 25 employee ad agency. They're spending roughly about 300 to 500 bucks a month.”
Groh: LinkTrust Maintained Roughly 4% Monthly Logo Churn
“Our churn is roughly around four percent.”