Brett Groh, CEO of LinkTrust, discusses unit economics and retention metrics during the company's restructuring.
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“Our churn is roughly around four percent.”
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More from Brett Groh
What-if
Groh: Restarting Would Have Been Easier Than Restructuring LinkTrust
“In retrospect, it probably would have been easier just to cancel everything and start over.”
Brett GrohMay 25, 2018▶ 5:401035 How He Restructured $4.5m Company, Then Exited Jan 1
AssertionNot checkable as stated
Groh: LinkTrust Burned $30K Monthly, Accumulated $2.4M in Liabilities
“At one point, you know, even though we were profitable, we were burning so much cash, like 30,000 dollars a month in cash, just from employees and overhead that we were 2.4 million dollars in qualities at one point.”
Brett GrohMay 25, 2018▶ 6:121035 How He Restructured $4.5m Company, Then Exited Jan 1
Disclosure
Groh: LinkTrust Was Acquired on January 1, 2018
“Actually today we just got acquired January first of this year. So I am advising the company. I'm still on doing some projects with the company”
Brett GrohMay 25, 2018▶ 7:291035 How He Restructured $4.5m Company, Then Exited Jan 1
AssertionNot checkable as stated
Groh: Commoditization Crushed Legacy Enterprise Pricing in Affiliate Tracking
“In the industry, the costs you know, affiliate tracking and marketing platforms have really become a little bit more of a commodity. And so prices have dropped over the last seven years or so with affiliate tracking. We used to be able to charge 6000 dollars a…”
Brett GrohMay 25, 2018▶ 14:241035 How He Restructured $4.5m Company, Then Exited Jan 1
AssertionNot checkable as stated
Groh: LinkTrust Reached $4.5M Revenue Within First Few Years
“We got up to about four and a half minutes relatively quickly competing with our competitor... Within the first few years.”
Brett GrohMay 25, 2018▶ 4:021035 How He Restructured $4.5m Company, Then Exited Jan 1
AssertionNot checkable as stated
Groh: LinkTrust Cut Headcount From 17 to 5 During Two-Year Restructuring
“We took a company of about 17 and got it down to about a company of five. And then had to build back up from there with our core Strategic employees. And that was, that took a process of about two years to complete the entire restructuring of the company.”
Brett GrohMay 25, 2018▶ 5:561035 How He Restructured $4.5m Company, Then Exited Jan 1
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