Brett Groh

Online Instructor, BYU–Hawaii · 1 appearance on the record.

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founderexecutiveacademicbretgrow.com ↗

Bret Grow is an entrepreneur best known as the founder and former CEO of LinkTrust Technologies, an affiliate tracking software platform. Following the company's sale in January 2018, he transitioned to teaching digital marketing at BYU–Hawaii.

13statements → 10claims → 1claims resolved → 3.92/5average certainty → 1.15/5average debate potential →

1 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 2 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brett argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Groh: LinkTrust Launched in 2002 When DirectTrack Was Only Competitor

“So we launched it back in about 2002. And the real, the reason that we launched it was there was only really one platform in the space at the time that was direct track. They're no longer around.”

Brett Groh May 25, 2018 ▶ 1:35 1035 How He Restructured $4.5m Company, Then Exited Jan 1

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brett Groh on measured tape to publish a rate. This says nothing about how they speak.

What they said13 Episodes1

Everything Brett Groh said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

What-if

Groh: Restarting Would Have Been Easier Than Restructuring LinkTrust

“In retrospect, it probably would have been easier just to cancel everything and start over.”

Brett Groh May 25, 2018 ▶ 5:40 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Burned $30K Monthly, Accumulated $2.4M in Liabilities

“At one point, you know, even though we were profitable, we were burning so much cash, like 30,000 dollars a month in cash, just from employees and overhead that we were 2.4 million dollars in qualities at one point.”

Brett Groh May 25, 2018 ▶ 6:12 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Disclosure

Groh: LinkTrust Was Acquired on January 1, 2018

“Actually today we just got acquired January first of this year. So I am advising the company. I'm still on doing some projects with the company”

Brett Groh May 25, 2018 ▶ 7:29 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: Commoditization Crushed Legacy Enterprise Pricing in Affiliate Tracking

“In the industry, the costs you know, affiliate tracking and marketing platforms have really become a little bit more of a commodity. And so prices have dropped over the last seven years or so with affiliate tracking. We used to be able to charge 6000 dollars a…”

Brett Groh May 25, 2018 ▶ 14:24 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Reached $4.5M Revenue Within First Few Years

“We got up to about four and a half minutes relatively quickly competing with our competitor... Within the first few years.”

Brett Groh May 25, 2018 ▶ 4:02 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Cut Headcount From 17 to 5 During Two-Year Restructuring

“We took a company of about 17 and got it down to about a company of five. And then had to build back up from there with our core Strategic employees. And that was, that took a process of about two years to complete the entire restructuring of the company.”

Brett Groh May 25, 2018 ▶ 5:56 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Paid Off All Liabilities in Three Years

“So we restructured, we've been in the black every single month, and it took us three years, but we paid off every single penny of the liabilities, and paid off our last debt payment January of last year.”

Brett Groh May 25, 2018 ▶ 6:53 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Was Below $4.5M ARR at Acquisition

“So we came out at the acquisition, we were not at 4.5 million at the acquisition.”

Brett Groh May 25, 2018 ▶ 11:21 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Disclosure

Groh: LinkTrust Valued on Owner-Replacement Cost Savings, Not EBITDA

“Well, we're a relatively small company, so we're really valued based upon the amount of money that basically can be saved by me not being there. And I forget what that term is, but basically, you know, you take what my costs are and all the other costs that co…”

Brett Groh May 25, 2018 ▶ 11:53 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Supported

Groh: LinkTrust Launched in 2002 When DirectTrack Was Only Competitor

Brett Groh May 25, 2018 ▶ 1:35 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Has About 110 Active Customers

“We have about a 110 customers on the platform right now.”

Brett Groh May 25, 2018 ▶ 2:42 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: Agency and SMB Customers Pay LinkTrust $300 to $500 Monthly

“Generally when you're talking about your regular small business or regular, you know, 10 to 25 employee ad agency. They're spending roughly about 300 to 500 bucks a month.”

Brett Groh May 25, 2018 ▶ 3:16 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Assertion Not checkable as stated

Groh: LinkTrust Maintained Roughly 4% Monthly Logo Churn

“Our churn is roughly around four percent.”

Brett Groh May 25, 2018 ▶ 13:07 1035 How He Restructured $4.5m Company, Then Exited Jan 1

Appearances (1)

Episode	Date	Speaking time
1035 How He Restructured $4.5m Company, Then Exited Jan 1	May 25, 2018	9m

Brett Groh

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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