Disclosure certainty 4/5 debate potential 1/5

Groh: LinkTrust Valued on Owner-Replacement Cost Savings, Not EBITDA

Brett Groh · 1035 How He Restructured $4.5m Company, Then Exited Jan 1 · May 25, 2018 · at 11:53

Brett Groh, CEO of LinkTrust, explains the valuation methodology used when selling his SaaS company to a private buyer.

0:00 / 0:26exact quote · 26.4s
720p mp4 · rendered on demand · StarZero watermark
“Well, we're a relatively small company, so we're really valued based upon the amount of money that basically can be saved by me not being there. And I forget what that term is, but basically, you know, you take what my costs are and all the other costs that come into it from there. It's not really just based on EBITDA. We would have to be a little bit larger for that to occur. And so they take that, that amount that the new owner would come into, and then they multiply that.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Brett Groh

What-if
Groh: Restarting Would Have Been Easier Than Restructuring LinkTrust
“In retrospect, it probably would have been easier just to cancel everything and start over.”
Brett Groh May 25, 2018 ▶ 5:40 1035 How He Restructured $4.5m Company, Then Exited Jan 1
Assertion Not checkable as stated
Groh: LinkTrust Burned $30K Monthly, Accumulated $2.4M in Liabilities
“At one point, you know, even though we were profitable, we were burning so much cash, like 30,000 dollars a month in cash, just from employees and overhead that we were 2.4 million dollars in qualities at one point.”
Brett Groh May 25, 2018 ▶ 6:12 1035 How He Restructured $4.5m Company, Then Exited Jan 1
Disclosure
Groh: LinkTrust Was Acquired on January 1, 2018
“Actually today we just got acquired January first of this year. So I am advising the company. I'm still on doing some projects with the company”
Brett Groh May 25, 2018 ▶ 7:29 1035 How He Restructured $4.5m Company, Then Exited Jan 1
Assertion Not checkable as stated
Groh: Commoditization Crushed Legacy Enterprise Pricing in Affiliate Tracking
“In the industry, the costs you know, affiliate tracking and marketing platforms have really become a little bit more of a commodity. And so prices have dropped over the last seven years or so with affiliate tracking. We used to be able to charge 6000 dollars a…”
Brett Groh May 25, 2018 ▶ 14:24 1035 How He Restructured $4.5m Company, Then Exited Jan 1
Assertion Not checkable as stated
Groh: LinkTrust Reached $4.5M Revenue Within First Few Years
“We got up to about four and a half minutes relatively quickly competing with our competitor... Within the first few years.”
Brett Groh May 25, 2018 ▶ 4:02 1035 How He Restructured $4.5m Company, Then Exited Jan 1
Assertion Not checkable as stated
Groh: LinkTrust Cut Headcount From 17 to 5 During Two-Year Restructuring
“We took a company of about 17 and got it down to about a company of five. And then had to build back up from there with our core Strategic employees. And that was, that took a process of about two years to complete the entire restructuring of the company.”
Brett Groh May 25, 2018 ▶ 5:56 1035 How He Restructured $4.5m Company, Then Exited Jan 1
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.