Brad van Leeuwen
On 1 show, 0 appearances, plus 1 compilation re-air not counted. The Shows tab opens the full record on each.
1shows
0appearances
10statements
0resolved
0supported
0contradicted
Everything Brad van Leeuwen said on any show that made the record, most notable first. Each card names its show and opens the statement there.
SMB SaaS spending growth surpassed enterprise growth in late 2023
“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in …”
Over 60% of companies have at least 40% untracked shadow IT
“More than 60% of companies have at least 40% of their software, being stuff that IT, finance didn't know, ah, that they had, right?”
Moving upmarket failed to boost Cledara's overall sales pipeline
“Though we did book opportunities with buyers of that size, and though we closed them, It didn't really have an impact on the total amount of pipeline we were booking.”
Moving upmarket elongated Cledara's sales cycles without improving their win rates
“Interestingly, our win rate didn't change. It just took a lot longer, and we had to work a lot harder for it.”
Small SaaS buyers increase spending faster than enterprises in strong markets
“When markets are good, buyers are smaller buyers, which are more volatile, perform better.”
Software buyers allocate 95% of their annual software budgets to renewals
“Buyers of software allocate 95% of their annual software budget to renewals, not new purchases, right?”
Buyers spend 30% more on average for renewals than new software
“What this shows is that buyers are willing to spend, on average, 30% more for a renewal than a new purchase.”
Shrinking buying committees through pricing and packaging accelerates sales pipeline
“So if you can remove people from the buying committee by changing your pricing and packaging you've got a big opportunity to accelerate pipeline a lot.”
Cledara's 'get started free' CTA drove 9x more clicks than demo requests
“Click-through rate of get started free was nine times higher than book a demo.”
One line per show, most statements first. The link opens Brad's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | 0 +1 | 10 | — | full record on Top Founders → |