Everything Bhavna Suresh said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Suresh: Forcing 80–100% annual growth creates weak startup foundations
“But if you're going to make me grow this 80, a hundred percent year on year, I don't think it's possible. I think it just puts very wrong measures and we all face it, right? Every time we have to go raise capital and it is important. You have these weird like …”
Suresh: Indian consumer premiumization has been overestimated and is progressing slowly
“I think we overestimated how quickly it will happen is premiumization. Again, it may be happening in the fashion category, in the beauty category, but I think in some other categories, we are still value buyers. I don't think premiumization is happening as qui…”
Suresh: Mastering Indian marketplace operations makes other distribution channels easy
“If you can run a marketplace business in India India, because our customers are deeply value conscious. And if I have to say ruthless, ruthless, right? There's no room for too much error, right? Especially on marketplace. So if you can run that operation well,…”
Suresh: VC underinvestment in women founders stems from a validation data deficit
“Of course, there is a capital problem. There is of course an allocation problem. There is of course a data problem. There aren't enough female founders who've made it yet for people to be able to say, I will validate this and put my money.”
Suresh: 10club raised $7M equity and $32M debt, deploying $6M for acquisitions
“We raised seven million in equity. We raised thirty two million in debt, and that was our 40 together stitched up round. We got 506 hundred more after the round, and that's how it became 40. Out of the thirty two million, we used six million for pure acquisiti…”
Suresh: Indian consumers spend the most on their living rooms
“India spends Towards the living room the most. It is where guests come. It is where people kind of come. That is where the most pocket spend happens.”
Suresh: 10club trimmed catalog from 8,000 acquired SKUs to 200
“We bought 8000 SKUs day one of operations, no experience doing this. So day one, we had 8000 SKUs with us, no systems, no data, no processes, legacy warehouses. We learned how to run them slowly and optimize it. We picked 200 of them. That's that. That's it, r…”
Suresh: 10club shifted hiring strategy toward seasoned former D2C founders
“We started hiring a lot of seasoned DTC founders, and we said, if you've been through that and I've been through that, I feel the mentality with which you come back to build is very different.”
Suresh: Every ex-founder at 10club will eventually start another company
“I'm a hundred percent sure everybody who's come in, As an ex entrepreneur will do their healing and we'll go back and start again. I'm so confident like a hundred percent.”
Suresh: ONDC will hit an inflection point and revolutionize Indian commerce
“I think without a doubt, having run marketplace online distribution core for a while and understanding how simple the hurdles are and how detrimental they are to the customer or the seller. I think it can be a game. I think it's a game changer, right? And the …”
Suresh: Building a 100-crore fashion brand in India is currently achievable
“Building a hundred crore fashion business today is a very clear possibility because adoption from the user has become widespread. They want homegrown brands. The infrastructure is built out.”
Suresh: India's home category is 2–3 years away from a major uptick
“I think beauty is At the start of that kind of inflection point, and we'll get there in a couple of years or sooner because the repeat rate is so high. I think home is like, A good two to three years from even starting to see a serious uptick.”
Suresh: Home category boom will unlock as India hits a $10T economy
“As India goes from a three, three and a half trillion economy to the 10 trillion economy, this is where boom is going to happen, right? People start spending and people start consuming and people care about how their houses are, but it's a long journey till th…”
Suresh: High-utility products drive volume in Indian e-commerce over aesthetic designs
“We didn't sell pretty stuff. We sold a lot of utility, and that's what sells in volume in India. We tried selling pretty planters. It sold, but it never hit, like, critical mass”
Suresh: Startup ecosystem will achieve gender parity faster than formal workforce
“I think women founders is a problem globally and it is going to take time to catch up around the world. It still has to catch up in the formal workforce. I think the startup ecosystem is still so young compared to that, but because there's innovation technolog…”
Suresh: 10club sells around 10,000 units per day across 15,000 pin codes
“We do like 10,000 units a day in sale, right? We do volume. We don't do, you know, so it's a lot of people. We service 15,000 pet codes.”
Suresh: Households making ₹20L–₹50L spend ₹1L–₹2.5L yearly on home goods
“20 to 40, 50 lakh annum household in India spends about
Anywhere between one lakh to two and a half lakhs a year on everything to do with their house.”
Suresh: 70% of 10club child room purchases fall under ₹700
“70% of our buys happen between the 200 to 507 hundred rupee category. Anything above 700 rupee in this segment falls.”