Bhavna Suresh, founder and CEO of e-commerce roll-up firm 10club, breaks down the capital structure and debt deployment of the company's initial funding round.
“We raised seven million in equity. We raised thirty two million in debt, and that was our 40 together stitched up round. We got 506 hundred more after the round, and that's how it became 40. Out of the thirty two million, we used six million for pure acquisition.”
quote is from the automated transcript, cleaned for reading:
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“But if you're going to make me grow this 80, a hundred percent year on year, I don't think it's possible. I think it just puts very wrong measures and we all face it, right? Every time we have to go raise capital and it is important. You have these weird like …”
Bhavna SureshDec 6, 2023▶ 36:56India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
Opinion
Suresh: Indian consumer premiumization has been overestimated and is progressing slowly
“I think we overestimated how quickly it will happen is premiumization. Again, it may be happening in the fashion category, in the beauty category, but I think in some other categories, we are still value buyers. I don't think premiumization is happening as qui…”
Bhavna SureshDec 6, 2023▶ 41:40India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
Insight
Suresh: Mastering Indian marketplace operations makes other distribution channels easy
“If you can run a marketplace business in India India, because our customers are deeply value conscious. And if I have to say ruthless, ruthless, right? There's no room for too much error, right? Especially on marketplace. So if you can run that operation well,…”
Bhavna SureshDec 6, 2023▶ 8:22India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
Opinion
Suresh: VC underinvestment in women founders stems from a validation data deficit
“Of course, there is a capital problem. There is of course an allocation problem. There is of course a data problem. There aren't enough female founders who've made it yet for people to be able to say, I will validate this and put my money.”
Bhavna SureshDec 6, 2023▶ 51:40India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
AssertionPartly supported
Suresh: Indian consumers spend the most on their living rooms
“India spends Towards the living room the most. It is where guests come. It is where people kind of come. That is where the most pocket spend happens.”
Bhavna SureshDec 6, 2023▶ 10:14India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
Disclosure
Suresh: 10club trimmed catalog from 8,000 acquired SKUs to 200
“We bought 8000 SKUs day one of operations, no experience doing this. So day one, we had 8000 SKUs with us, no systems, no data, no processes, legacy warehouses. We learned how to run them slowly and optimize it. We picked 200 of them. That's that. That's it, r…”
Bhavna SureshDec 6, 2023▶ 13:55India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show
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