10club

“We didn't sell pretty stuff. We sold a lot of utility, and that's what sells in volume in India. We tried selling pretty planters. It sold, but it never hit, like, critical mass”

“70% of our buys happen between the 200 to 507 hundred rupee category. Anything above 700 rupee in this segment falls.”

“We raised seven million in equity. We raised thirty two million in debt, and that was our 40 together stitched up round. We got 506 hundred more after the round, and that's how it became 40. Out of the thirty two million, we used six million for pure acquisiti…”

“But if you're going to make me grow this 80, a hundred percent year on year, I don't think it's possible. I think it just puts very wrong measures and we all face it, right? Every time we have to go raise capital and it is important. You have these weird like …”

“We do like 10,000 units a day in sale, right? We do volume. We don't do, you know, so it's a lot of people. We service 15,000 pet codes.”

“We bought 8000 SKUs day one of operations, no experience doing this. So day one, we had 8000 SKUs with us, no systems, no data, no processes, legacy warehouses. We learned how to run them slowly and optimize it. We picked 200 of them. That's that. That's it, r…”

“20 to 40, 50 lakh annum household in India spends about Anywhere between one lakh to two and a half lakhs a year on everything to do with their house.”

“We started hiring a lot of seasoned DTC founders, and we said, if you've been through that and I've been through that, I feel the mentality with which you come back to build is very different.”

“I'm a hundred percent sure everybody who's come in, As an ex entrepreneur will do their healing and we'll go back and start again. I'm so confident like a hundred percent.”