Suresh: ONDC will hit an inflection point and revolutionize Indian commerce
Bhavna Suresh · India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show · Dec 6, 2023 · at 28:26
Bhavna Suresh, founder and CEO of 10club, assesses the long-term macroeconomic and retail impact of the Open Network for Digital Commerce (ONDC) in India.
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“I think without a doubt, having run marketplace online distribution core for a while and understanding how simple the hurdles are and how detrimental they are to the customer or the seller. I think it can be a game. I think it's a game changer, right? And the way we've kind of implemented UPI and just the adoption across India, It takes time, but then I think in India, once it reaches that inflection point, just the uptick becomes so fast. And just knowing the consumer base that we have, I think it's just going to change the face of commerce.”
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