Suresh: India's home category is 2–3 years away from a major uptick
Bhavna Suresh · India’s Spending Habits, ONDC, Building 10club & More I Bhavna Suresh I Neon Show · Dec 6, 2023 · at 34:56
Bhavna Suresh, founder of roll-up company 10club, compares growth cycles across Indian D2C categories including beauty and home goods.
0:00 / 0:15exact quote · 15.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think beauty is At the start of that kind of inflection point, and we'll get there in a couple of years or sooner because the repeat rate is so high. I think home is like, A good two to three years from even starting to see a serious uptick.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bhavna Suresh
Suresh: Forcing 80–100% annual growth creates weak startup foundations
“But if you're going to make me grow this 80, a hundred percent year on year, I don't think it's possible. I think it just puts very wrong measures and we all face it, right? Every time we have to go raise capital and it is important. You have these weird like …”
Suresh: Indian consumer premiumization has been overestimated and is progressing slowly
“I think we overestimated how quickly it will happen is premiumization. Again, it may be happening in the fashion category, in the beauty category, but I think in some other categories, we are still value buyers. I don't think premiumization is happening as qui…”
Suresh: Mastering Indian marketplace operations makes other distribution channels easy
“If you can run a marketplace business in India India, because our customers are deeply value conscious. And if I have to say ruthless, ruthless, right? There's no room for too much error, right? Especially on marketplace. So if you can run that operation well,…”
Suresh: VC underinvestment in women founders stems from a validation data deficit
“Of course, there is a capital problem. There is of course an allocation problem. There is of course a data problem. There aren't enough female founders who've made it yet for people to be able to say, I will validate this and put my money.”
Suresh: 10club raised $7M equity and $32M debt, deploying $6M for acquisitions
“We raised seven million in equity. We raised thirty two million in debt, and that was our 40 together stitched up round. We got 506 hundred more after the round, and that's how it became 40. Out of the thirty two million, we used six million for pure acquisiti…”