Everything Benedict Evans said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Evans: Tesla is dangerous because it claims it drives itself when it cannot
“That intermediate, weird intermediate thing is the reason a lot of people think Tesla is dangerous, because Tesla tells you it can drive itself and it can't.”
Evans: VR will only succeed as a niche gaming subset
“I'm afraid I am now deeply on the sort of, okay, I don't think VR is going to work except as, I mean, the school of thought that says I don't think VR is working except as a subset of games. Now clearly there's a bunch of people who think that's just because t…”
Evans: Tesla Risks Becoming a Subscale Legacy Automaker Like Saab
“You know, there is basically the bull argument on Tesla is it's a software company and the bear argument on, on Tesla is it's a car company. If it's a car company. Then it's basically a subscale car company and it's going to end up like sub. Great cars, but su…”
Evans: Silicon Valley's anti-advertising sentiment is 'really fucking childish'
“There's a kind of person in Silicon Valley that thinks that advertising is evil, and advertisers shouldn't want to know anything about us, and I never bought anything from advertising either, and I think this is really fucking childish.”
Evans: China will match US per capita GDP within decades
“China is going to have the same GDP per capita as America, more or less, at some point in the next couple of decades.”
Evans: Reliance Digital will not become a global internet superpower
“There's this whole story about how Reliance Digital is going to be like the next global internet superpower, and I read this and think it's all horseshit, and this is, telcoes always say this, every five years there's another telco that says, we're going to be…”
Evans: The Open Internet Could Not Have Been Built in Germany
“If you tried to build that in Germany... Never mind all the other reasons you wouldn't have been able to build it, but you would not have been able to build that in Germany.”
Benedict Evans: Search and social networks are natural monopolies like water utilities
“There are clearly structural reasons why it's very hard to create a new search engine or to create a new social network. There are very strong network effects, which I, the last, one of the last pieces I wrote, I described as basically a natural monopoly. And …”
Evans: WhatsApp proves harmful content is not caused by ads or algorithms
“WhatsApp doesn't have an ad model. WhatsApp has massive problems with harmful content. They have massive problems with rumors in India, for example, and people forming mobs and killing each other based on rumors on WhatsApp. They don't have advertising. They d…”
Evans: 1990s antitrust intervention against Microsoft had no effect
“And actually none of the antitrust intervention had any effect, but that's again a separate conversation”
Evans: PC innovation is being perfected because the PC era is over
“And you could kind of look at it the other way around, I think, that what's happening in the kind of the PC world is it's being perfected because it's kind of over.”
Evans: For Google, Android is a tactic; for Apple, device is strategy
“For Google, Android is a tactic, and cloud is a strategy, whereas for Apple, the device is a strategy, and the cloud is a tactic. The cloud is a feature of the core strategy, whereas for Google, the device is a feature of the core strategy.”
Evans: Facebook Has Not Created New User Behavior Since News Feed
“Well, they haven't actually created any new behavior since the newsfeed. What they'done is they bought Instagram, and they bought it very early at what at the time everyone said was a ludicrously high price. At the time, it was, actually, it was a very good pr…”
Evans: The Mac is irrelevant amid the global mobile transformation
“In the great wide world of the enormous transformation of the technology industry, and the media industry, and the whole, of industry in general, by mobile, the Mac is kind of irrelevant.”
Evans: China's internet ecosystem is more innovative than US tech
“They've kind of got their own internet, and it's just as good as ours, and actually, it's much more innovative in some ways.”
Benedict Evans: Apple will be the company to kill native apps
“Who is it that's going to kill the native app? It's going to be Apple. Apple is the company.”
Evans: Giving enterprise employees Copilot or ChatGPT has not worked well
“Step one was give everybody co-pilot, and that didn't work too well, because it's kind of, or Claude or ChatGPT, because it's kind of like being in 1997 and giving everybody a web browser. Okay, this is the future, but it's not, that's not, what was the produc…”
Evans: Microsoft Copilot is an umbrella brand of disconnected features like IBM Watson
“Copilot is rather like Watson. It's a brand name that represents an, that represents every single PM at Microsoft had to add an AI feature as part of their quarterly goals. And so every, every third button at Microsoft And every Microsoft product is purple and…”
Evans: The idea that AI ends management consulting is unintentionally hilarious
“It's unintentionally hilarious that people think this is the end of consultants. It's kind of a point I've come back to several times. You know, nobody is going to work this out by themselves, and most people are going to pay somebody to do it for them.”
Evans: Bottom-up sales only reach 5% of the enterprise market
“There was this whole story, kind of, 1015 years ago in the Valley, that like, Enterprise software will become grassroots. It'll be bottom up enterprise, bottom up sales. You won't have to go through the sales process. You won't go to CIO. You won't have to wai…”
Evans: AI will not fundamentally alter enterprise software adoption dynamics
“This will be more software, and people will use this to make tools the way they did with no code, and the way they did with Excel, and the way they did with all those previous things, but it doesn't actually fundamentally change the dynamic. It just shifts tho…”
Evans: AI Model Inference Alone Generates 40% to 50% Gross Margins
“And meanwhile, we sort of know that you have positive gross margins on inference alone of sort of 40, 50%, but you've got the cost of building the next model, and you don't know where the cost The cost will move, or the cost of the next model will move, and yo…”
Evans: DeepSeek Proves Anyone With Two Billion Can Build Foundation Models
“Like anyone who's got a couple of billion dollars can make a foundation model which is what DeepSeq showed us as well.”
Evans: AI foundation models become commodities if frontier progress slows
“If the frontier slows down, then this stuff is definitely a commodity.”