People, every show

Becky Wright

Co-founder, The Sorry Girls. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderhostentertainerthesorrygirls.com ↗

Becky Wright co-founded The Sorry Girls with Kelsey MacDermaid in 2010, turning a dorm-room DIY project into a popular lifestyle and home renovation brand. She is best known for producing approachable video tutorials centered on sustainable design, thrifting, upcycling, and room makeovers for millions of viewers.

1shows
1appearances
9statements
0resolved
0supported
0contradicted
1said about them ↓

Everything Becky Wright said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Wright warns that extended YouTube hiatuses destroy audience momentum
“We had seen other people take a pause from YouTube for an extended period of time, and try and come back, and their online presence just wasn't the same. It's kind of like a train you need to catch on as it's going.”
Becky Wright Jun 23, 2022 ▶ 13:55 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
The Sorry Girls refuse to sell typical creator merchandise to avoid overconsumption
“I think we just don't want to promote overconsumption and buying things just for the sake that maybe our name is attached to it.”
Becky Wright Jun 23, 2022 ▶ 27:51 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Higher creator production quality invites unfair comparisons to network television shows
“With every new step you make, I think you advance yourself into, like, a new bracket of people to be compared with So as our content got more and more show-like, we were now compared with the people on HGTV making these, you know, million-dollar series, and as…”
Becky Wright Jun 23, 2022 ▶ 30:42 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Wright believes YouTube is not oversaturated because distinct new voices still succeed
“Every time I start to think there's not, there's a new creator or channel that pops up that started three months ago and somehow now has more views than we do. So I think there's always space for new voices, and I think that's really what it is, is finding you…”
Becky Wright Jun 23, 2022 ▶ 32:45 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
YouTube viewers are clicking subscribe less, but viewership diversity is growing
“But I think that people are maybe physically hitting the subscribe button a little less than they were five years ago, but eyeballs on videos and the diversity of where we're now getting views from, I think is still growing, which is really great.”
Becky Wright Jun 23, 2022 ▶ 36:56 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Showing beginners' mistakes authentically made their DIY content accessible and successful
“I think the thing that was really successful for us was showing that online, that this is our first time using this, and we're going to gonna show you how it's not so scary, and it really made it feel more accessible to people out there as well.”
Becky Wright Jun 23, 2022 ▶ 10:13 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
HOW I BUILT THIS Assertion Not checkable as stated
The Sorry Girls' early Halloween tutorial hit 100,000 views in 2011
“I think it, I want to say it got around a 100,000 views that year.”
Becky Wright Jun 23, 2022 ▶ 5:45 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
HOW I BUILT THIS Assertion Not checkable as stated
Wright lacks official training in most renovation skills featured on the channel
“I have no official training in most of this stuff that we're doing these days.”
Becky Wright Jun 23, 2022 ▶ 9:58 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
The Sorry Girls currently employs eight full-time team members
“And knowing that we employ, you know, eight people and have offered jobs to eight different people is really cool to say we can do that.”
Becky Wright Jun 23, 2022 ▶ 21:34 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

The other half of the tape: Becky Wright's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Becky Wright, by other people (1)

The Sorry Girls want to build products decoupled from their on-camera presence
“Goals is to figure out what we can build that won't rely on our faces showing up to the office at nine a.m.”
Kelsey MacDermaid Jun 23, 2022 ▶ 41:23 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

One line per show, most statements first. The link opens Becky's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER Co-founder, The Sorry Girls 1 9 full record on How I Built This →
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