People, every show

Armand Thiberge

Founder and CEO, Brevo. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestorLinkedIn ↗brevo.com ↗

Armand Thiberge founded Sendinblue in 2012 (rebranded as Brevo in 2023), growing it into a customer engagement and CRM software unicorn serving hundreds of thousands of businesses worldwide. He has also launched ventures including offshore solar developer SolarinBlue and energy-storage firm IronFlow Batteries, and serves on the board of France Digitale.

What they said10 Shows1

Everything Armand Thiberge said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Disclosure

Thiberge: Sendinblue excludes first three months when calculating customer churn

“We calculate the churn after after three months. So for us, the first three months, it's a trial period.”

Armand Thiberge Oct 3, 2019 ▶ 6:39 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Disclosure

Thiberge: Sendinblue sets marginal CAC cap at 500 euros or 600 dollars

“Marginal CAC we, it's a 500 five, five, five, five, five, so 505 hundred 600 dollars, 600 dollars. But again, it's not an average CAC, it's a marginal CAC.”

Armand Thiberge Oct 3, 2019 ▶ 9:22 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Disclosure

Thiberge: Sendinblue Raised €31M Total Across Two Rounds

“We have raised so far thirty million euro just one year back and before one million in 2013.”

Armand Thiberge Oct 3, 2019 ▶ 2:24 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Disclosure

Thiberge: Sendinblue Was Profitable Before Raising Growth Capital

“We were a profitable company, and we thought, yes, let's now scale that, and we have a lot of stuff to do, and we wanted to invest a lot in marketing, invest a lot in the product”

Armand Thiberge Oct 3, 2019 ▶ 3:03 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Assertion Not checkable as stated

Thiberge: Sendinblue reaches 30,000 monthly paying customers

“We have 30,000 customers as of monthly customer monthly paying customer in October.”

Armand Thiberge Oct 3, 2019 ▶ 3:27 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Assertion Not checkable as stated

Thiberge: Sendinblue is growing around 60% year-over-year

“Around 60% growth, year to year.”

Armand Thiberge Oct 3, 2019 ▶ 3:50 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Assertion Not checkable as stated

Thiberge: Sendinblue loses around 30% of customers in month one

“15, 20%. I mean, the first month is around the, yeah, 30% and after it's less.”

Armand Thiberge Oct 3, 2019 ▶ 7:19 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Assertion Not checkable as stated

Thiberge: Most of Sendinblue's customer acquisition is unpaid word of mouth

“If we look at our acquisition, most of our acquisition it's a word of mouth and it means we don't pay for those customers.”

Armand Thiberge Oct 3, 2019 ▶ 10:48 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Assertion Not checkable as stated

Thiberge: Sendinblue's average CAC is between 100 and 200 dollars

“100 to 200 is the average CAC. It depends on months, it depends on the acquisition, but what our marginal marginal CAC is is much higher, which is a maximum we can offer.”

Armand Thiberge Oct 3, 2019 ▶ 12:21 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

TOP FOUNDERS Assertion Not checkable as stated

Thiberge: Sendinblue's Average SMB Customer Pays Around €50 Monthly

“It's around 50 euro per month.”

Armand Thiberge Oct 3, 2019 ▶ 1:51 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

One line per show, most statements first. The link opens Armand's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founder and CEO, Brevo	1	10	—	full record on Top Founders →