Assertion certainty 4/5 debate potential 1/5

Thiberge: Sendinblue reaches 30,000 monthly paying customers

Armand Thiberge · 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers · Oct 3, 2019 · at 3:27

Armand Thiberge, founder and CEO of SMB marketing platform Sendinblue (now Brevo), details the company's active paying customer base.

0:00 / 0:08exact quote · 8.3s

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“We have 30,000 customers as of monthly customer monthly paying customer in October.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Sendinblue has 30,000 monthly paying customers as of October 2019.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

prediction date: 2019-10-31, stated by the speaker

Mentioned

Sendinblue

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Disclosure

Thiberge: Sendinblue excludes first three months when calculating customer churn

“We calculate the churn after after three months. So for us, the first three months, it's a trial period.”

Armand Thiberge Oct 3, 2019 ▶ 6:39 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Disclosure

Thiberge: Sendinblue sets marginal CAC cap at 500 euros or 600 dollars

“Marginal CAC we, it's a 500 five, five, five, five, five, so 505 hundred 600 dollars, 600 dollars. But again, it's not an average CAC, it's a marginal CAC.”

Armand Thiberge Oct 3, 2019 ▶ 9:22 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Disclosure

Thiberge: Sendinblue Raised €31M Total Across Two Rounds

“We have raised so far thirty million euro just one year back and before one million in 2013.”

Armand Thiberge Oct 3, 2019 ▶ 2:24 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Disclosure

Thiberge: Sendinblue Was Profitable Before Raising Growth Capital

“We were a profitable company, and we thought, yes, let's now scale that, and we have a lot of stuff to do, and we wanted to invest a lot in marketing, invest a lot in the product”

Armand Thiberge Oct 3, 2019 ▶ 3:03 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Assertion Not checkable as stated

Thiberge: Sendinblue is growing around 60% year-over-year

“Around 60% growth, year to year.”

Armand Thiberge Oct 3, 2019 ▶ 3:50 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Assertion Not checkable as stated

Thiberge: Sendinblue loses around 30% of customers in month one

“15, 20%. I mean, the first month is around the, yeah, 30% and after it's less.”

Armand Thiberge Oct 3, 2019 ▶ 7:19 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Thiberge: Sendinblue reaches 30,000 monthly paying customers

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