Armand Thiberge, founder and CEO of Sendinblue, discusses customer drop-off during the initial onboarding window.
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“15, 20%. I mean, the first month is around the, yeah, 30% and after it's less.”
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More from Armand Thiberge
Disclosure
Thiberge: Sendinblue excludes first three months when calculating customer churn
“We calculate the churn after after three months. So for us, the first three months, it's a trial period.”
Armand ThibergeOct 3, 2019▶ 6:391531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers
Disclosure
Thiberge: Sendinblue sets marginal CAC cap at 500 euros or 600 dollars
“Marginal CAC we, it's a 500 five, five, five, five, five, so 505 hundred 600 dollars, 600 dollars. But again, it's not an average CAC, it's a marginal CAC.”
Armand ThibergeOct 3, 2019▶ 9:221531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers
Disclosure
Thiberge: Sendinblue Raised €31M Total Across Two Rounds
“We have raised so far thirty million euro just one year back and before one million in 2013.”
Armand ThibergeOct 3, 2019▶ 2:241531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers
Disclosure
Thiberge: Sendinblue Was Profitable Before Raising Growth Capital
“We were a profitable company, and we thought, yes, let's now scale that, and we have a lot of stuff to do, and we wanted to invest a lot in marketing, invest a lot in the product”
Armand ThibergeOct 3, 2019▶ 3:031531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers
“We have 30,000 customers as of monthly customer monthly paying customer in October.”
Armand ThibergeOct 3, 2019▶ 3:271531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers
AssertionNot checkable as stated
Thiberge: Sendinblue is growing around 60% year-over-year
“Around 60% growth, year to year.”
Armand ThibergeOct 3, 2019▶ 3:501531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers
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