Thiberge: Sendinblue's average CAC is between 100 and 200 dollars
Armand Thiberge · 1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers · Oct 3, 2019 · at 12:21
Armand Thiberge, founder and CEO of Sendinblue, clarifies the company's blended average customer acquisition cost versus its maximum marginal threshold.
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“100 to 200 is the average CAC. It depends on months, it depends on the acquisition, but what our marginal marginal CAC is is much higher, which is a maximum we can offer.”
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More from Armand Thiberge
Thiberge: Sendinblue excludes first three months when calculating customer churn
“We calculate the churn after after three months. So for us, the first three months, it's a trial period.”
Thiberge: Sendinblue sets marginal CAC cap at 500 euros or 600 dollars
“Marginal CAC we, it's a 500 five, five, five, five, five, so 505 hundred 600 dollars, 600 dollars. But again, it's not an average CAC, it's a marginal CAC.”
Thiberge: Sendinblue Raised €31M Total Across Two Rounds
“We have raised so far thirty million euro just one year back and before one million in 2013.”
Thiberge: Sendinblue Was Profitable Before Raising Growth Capital
“We were a profitable company, and we thought, yes, let's now scale that, and we have a lot of stuff to do, and we wanted to invest a lot in marketing, invest a lot in the product”