April Wachtel

Everything April Wachtel said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

Wachtel: Cheeky Cocktails reached 1,300 accounts with 25% DTC sales

“No, it's about 25% direct to consumer. We're in 1300 accounts, primarily brick and mortar across the country, but we're in four and five-star hotels as well.”

April Wachtel Apr 10, 2025 ▶ 29:34 Advice Line with Peter Rahal of RXBAR

THE PITCH Disclosure

Swig & Swallow secures distribution with Amazon, Seamless, and Whole Foods

“So we started selling wholesale in July of 2017. And we launched with Amazon Fresh, Foodkick by Fresh Direct. We're now currently on Amazon. We're launching with Seamless and Grubhub. We're launching into Whole Foods. In a limited test run mid-March to early A…”

April Wachtel Mar 3, 2025 ▶ 6:56 #30 Can This Founder Reclaim Cocktail Hour?

THE PITCH Assertion Not checkable as stated

Swig & Swallow scores Forbes and Martha Stewart features purely from inbound

“We've also been on Fox & Friends, Martha Stewart Forbes Town & Country, Esquire, all these people found us. We didn't do any of this outreach.”

April Wachtel Mar 3, 2025 ▶ 11:40 #30 Can This Founder Reclaim Cocktail Hour?

THE PITCH Assertion Not checkable as stated

Wachtel: Swig & Swallow turned $250 of Instagram ads into $700

“I think we spent about 250 dollars on Instagram ads, and we've probably gotten six or 700 in for that.”

April Wachtel Mar 3, 2025 ▶ 23:39 #30 Can This Founder Reclaim Cocktail Hour?

THE PITCH Disclosure

Wachtel: Swig & Swallow relies on WeWork happy hours for customer acquisition

“We've actually done about 40 happy hours at the WeWorks around New York City, and we're rolling into another wave of 30.”

April Wachtel Mar 3, 2025 ▶ 7:39 #30 Can This Founder Reclaim Cocktail Hour?

The other half of the tape: April Wachtel's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about April Wachtel, by other people (3)

THE PITCH Insight

Nadel: Early-stage consumer beverage brands should launch exclusively direct-to-consumer

“I'd rather her build the brand organically, just DDC, just online, selling it direct, and work with influencers online to build the brand and to get traction and get like a real core following of people who are buying a direct consumer where you have really hi…”

Phil Nadel Mar 3, 2025 ▶ 18:30 #30 Can This Founder Reclaim Cocktail Hour?

THE PITCH Opinion

Manus: High-touch artisanal beverage models are notoriously difficult to scale

“I think at the present, with the present model, it's going to be very difficult to scale because it's very high touch. And so I worry about, as you start to scale, are you going to lose some of the taste, if you will, some of the trademark of this, which is su…”

Jillian Manus Mar 3, 2025 ▶ 14:29 #30 Can This Founder Reclaim Cocktail Hour?

THE PITCH Opinion

Nadel: Retail beverage startups face 1-in-1,000 odds of breaking through

“I think that your distribution strategy is fragmented, and I don't like the lack of focus. I don't like companies that sell into third party retail, and you have to fight for shelf space. I think this product, this type of product, You know, as Daniel was allu…”

Phil Nadel Mar 3, 2025 ▶ 12:57 #30 Can This Founder Reclaim Cocktail Hour?

One line per show, most statements first. The link opens April's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
THE PITCHLEDGER	Founder and CEO, Cheeky Cocktails	1	4	—	full record on the Pitch →
HOW I BUILT THISLEDGER	Founder and CEO, Cheeky Cocktails	1	1	—	full record on How I Built This →