Wachtel: Swig & Swallow relies on WeWork happy hours for customer acquisition
April Wachtel · #30 Can This Founder Reclaim Cocktail Hour? · Mar 3, 2025 · at 7:39
April Wachtel describes grassroots marketing tactics for her cocktail mixer brand Swig & Swallow during her pitch on The Pitch.
0:00 / 0:06exact quote · 6.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We've actually done about 40 happy hours at the WeWorks around New York City, and we're rolling into another wave of 30.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from April Wachtel
Swig & Swallow secures distribution with Amazon, Seamless, and Whole Foods
“So we started selling wholesale in July of 2017. And we launched with Amazon Fresh, Foodkick by Fresh Direct. We're now currently on Amazon. We're launching with Seamless and Grubhub. We're launching into Whole Foods. In a limited test run mid-March to early A…”