Swig & Swallow secures distribution with Amazon, Seamless, and Whole Foods
April Wachtel · #30 Can This Founder Reclaim Cocktail Hour? · Mar 3, 2025 · at 6:56
April Wachtel pitches cocktail mixer company Swig & Swallow on The Pitch, detailing her go-to-market rollout across e-commerce and retail channels.
0:00 / 0:16exact quote · 16.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So we started selling wholesale in July of 2017. And we launched with Amazon Fresh, Foodkick by Fresh Direct. We're now currently on Amazon. We're launching with Seamless and Grubhub. We're launching into Whole Foods. In a limited test run mid-March to early April.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from April Wachtel
Swig & Swallow scores Forbes and Martha Stewart features purely from inbound
“We've also been on Fox & Friends, Martha Stewart Forbes Town & Country, Esquire, all these people found us. We didn't do any of this outreach.”