Anthony Kennada

Everything Anthony Kennada said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Opinion

Companies should allocate incremental 2023 budgets to sales reps over marketing

“This year is all about growth, and if you can, if you have sales, you know, the sort of, like, dollar in, dollar out type of at least aspiration for a sales team of saying, okay, if I hire one more rep, get them productive, we can then kind of achieve the grow…”

Anthony Kennada May 5, 2023 ▶ 14:09 How I Built a Media Company (within Gainsight) that Created a $1B Brand

TOP FOUNDERS Prediction Not checkable as stated

Building owned audiences will become existential for B2B marketers

“Fundamentally in a world where first party data is the most important currency for marketers, it's actually going to become existential for us to figure out how do we build that direct relationship.”

Anthony Kennada May 5, 2023 ▶ 3:03 How I Built a Media Company (within Gainsight) that Created a $1B Brand

TOP FOUNDERS Assertion Not checkable as stated

Customer success was not an accepted profession when Gainsight launched

“Customer success managers didn't have a platform of choice, they didn't have, they weren't empowered to actually make a lot of purchasing decisions at the time, and just that name, customer success, there was like, Handful of them at Salesforce, But it wasn't…”

Anthony Kennada May 5, 2023 ▶ 5:02 How I Built a Media Company (within Gainsight) that Created a $1B Brand

TOP FOUNDERS Insight

Early Gainsight succeeded on 'persona-market fit' rather than product-market fit

“It was certainly good for Gainsight, given that that company did not have did not have product market fit. If we're being honest, they had kind of like persona market fit, if that makes sense. There was like a persona that was, that owned the churn number an…”

Anthony Kennada May 5, 2023 ▶ 6:33 How I Built a Media Company (within Gainsight) that Created a $1B Brand

TOP FOUNDERS Insight

Thought leadership without product marketing effectively makes you a media company

“If that doesn't translate to the product value, then it's all for, then you are a media company, frankly. Like, you're not a software business at the end of the day, so I think it's important to kind of have product marketing then convert all of that.”

Anthony Kennada May 5, 2023 ▶ 12:54 How I Built a Media Company (within Gainsight) that Created a $1B Brand

TOP FOUNDERS Disclosure

AudiencePlus spent $0 on paid marketing and $50k total pre-product

“We've been in market for about six months, not with a product, but just kind of building our audience, and we've spent zero dollars on paid, we've spent probably, outside of the salary of one marketer, you know, 50,000 dollars total, like something along those…”

Anthony Kennada May 5, 2023 ▶ 13:43 How I Built a Media Company (within Gainsight) that Created a $1B Brand

The other half of the tape: Anthony Kennada's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Chris Orlob 1

Every mention by year

One line per show, most statements first. The link opens Anthony's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founder and CEO, AudiencePlus	1	6	—	full record on Top Founders →