Anthony Blatner
Founder & CMO, Speedwork. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutivehostengineerLinkedIn ↗speedworksocial.com ↗
Anthony Blatner is a former IBM engineer who founded Speedwork Social, a B2B performance marketing agency specializing in LinkedIn advertising. He also hosts the podcast LinkedIn Ads Radio, advising tech companies on campaign optimization and lead acquisition.
1shows
1appearances
8statements
1resolved
1supported
0contradicted
100%fully supported
Everything Anthony Blatner said on any show that made the record, most notable first. Each card names its show and opens the statement there.
B2B SaaS needs a $10k+ LTV before using LinkedIn ads
“A couple of things that we usually look for or recommend to use LinkedIn is first of all, having your LTV be around 10 K or above to start. LinkedIn's a more expensive channel, so when your LTV's above 10 K, then the math gets easier. If it's below 10 K, it ca…”
LinkedIn ads work best for niche decision-makers, not broad audiences
“When you have an extremely broad audience, then honestly other channels might be cheaper and better for you. LinkedIn is awesome when you need to target a niche decision maker at scale, because that's what LinkedIn has is like those job titles, those industrie…”
Split-test software versus non-software audiences in B2B LinkedIn campaigns
“Commonly when we have, like, a industry like this, what we'll do is we'll do one campaign or one split test that targets just the computer software industry, and then we'll have one that targets everybody but the computer software industry, so we can see those…”
Direct free trial LinkedIn ads convert poorly and cost more
“You do see a lot of people out there that will advertise directly for like free trial or schedule now or sign up now. And on LinkedIn, you're usually paying for every click. So as soon as somebody clicks in your ad, you've paid for that click, whether they sig…”
Quick downloadable guides achieve the highest LinkedIn ad conversion rates
“Usually we see that like white papers, guides, and checklists often do the best. Quick and easy downloadables, something that someone can learn something about you, and we see that quick and easy downloadables get the highest conversion rate”
The ideal LinkedIn ad audience size is 20,000 to 80,000 people
“Our usual target is somewhere between 20 to 80,000 people. If it's under 20, that might be a little small. If it's over 80,000 people, then usually we have the opportunity to get more targeted in it.”
Test LinkedIn ads with a minimum of $1,000 per campaign
“I usually recommend minimum for each campaign is, is about 2000, and then minimum amount per campaign level is about a thousand. Then you can be sure you're getting at least enough clicks in that you're getting good data, enough data to make a decision based o…”
One line per show, most statements first. The link opens Anthony's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 STARTUPS FOR THE REST OF USLEDGER | Founder & CMO, Speedwork | 1 | 8 | 100% 1/1 | full record on Startups For the Rest of Us → |